Ignacio Alegre

Técnico en periodismo y contenidos digitales

Técnico en Periodismo Deportivo con experiencia en medios digitales. Redactor SEO. Escribo sobre tecnología y negocios.
				
					Artículos del autor				
			
					<img width="768" height="396" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/26151832/boi-768x396.jpg" class="card-responsive-img fit-img" alt="Marc Benioff, presidente y CEO de Salesforce," decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/26151832/boi-768x396.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/26151832/boi-156x80.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/26151832/boi-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/26151832/boi.jpg 930w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					INVERSIONES				
Argentina se convierte en un hub de IA con la millonaria apuesta de Salesforce
					26 Feb 2025				
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					<img width="768" height="576" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/18140644/search-engine-optimization-2023-11-27-04-48-52-utc-768x576.jpg" class="card-responsive-img fit-img" alt="El surgimiento del Generative Engine Optimization (GEO) transformará la forma en el que las empresas interactúan con sus usuarios y consiguen nuevos clientes." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/18140644/search-engine-optimization-2023-11-27-04-48-52-utc-768x576.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/18140644/search-engine-optimization-2023-11-27-04-48-52-utc-960x720.jpg 960w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/18140644/search-engine-optimization-2023-11-27-04-48-52-utc-117x88.jpg 117w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/18140644/search-engine-optimization-2023-11-27-04-48-52-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/18140644/search-engine-optimization-2023-11-27-04-48-52-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Herramientas clave				
Generative Engine Optimization (GEO): el futuro para ganar reputación, vender más y dominar los buscadores
					18 Feb 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05134945/solar-energy-panel-and-light-bulb-green-energy-2023-11-27-05-06-26-utc-768x512.jpg" class="card-responsive-img fit-img" alt="El país presidido por Javier Milei atrae inversiones millonarias que prometen consolidarla como un referente de energía verde en América Latina." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05134945/solar-energy-panel-and-light-bulb-green-energy-2023-11-27-05-06-26-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05134945/solar-energy-panel-and-light-bulb-green-energy-2023-11-27-05-06-26-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05134945/solar-energy-panel-and-light-bulb-green-energy-2023-11-27-05-06-26-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05134945/solar-energy-panel-and-light-bulb-green-energy-2023-11-27-05-06-26-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					INFORME				
Energía verde en América Latina: cuál es el papel de la Argentina en la transición energética hacia 2030
					05 Feb 2025				
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					<img width="768" height="511" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/04135659/worried-mature-businessman-in-the-office-2024-10-20-15-14-30-utc-768x511.jpg" class="card-responsive-img fit-img" alt="El elevado índice de fracasos en las pruebas de concepto en inteligencia artificial revela las carencias estratégicas que enfrentan las organizaciones al intentar implementar nuevos proyectos." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/04135659/worried-mature-businessman-in-the-office-2024-10-20-15-14-30-utc-768x511.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/04135659/worried-mature-businessman-in-the-office-2024-10-20-15-14-30-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/04135659/worried-mature-businessman-in-the-office-2024-10-20-15-14-30-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/04135659/worried-mature-businessman-in-the-office-2024-10-20-15-14-30-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Lo que hay que saber				
Por qué el 85% de las pruebas de concepto en inteligencia artificial no prosperan en las empresas
					04 Feb 2025				
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					<img width="768" height="447" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/10153715/multiracial-people-working-on-business-innovation-2024-09-23-16-48-23-utc-768x447.jpg" class="card-responsive-img fit-img" alt="ISO 56001" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/10153715/multiracial-people-working-on-business-innovation-2024-09-23-16-48-23-utc-768x447.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/10153715/multiracial-people-working-on-business-innovation-2024-09-23-16-48-23-utc-151x88.jpg 151w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/10153715/multiracial-people-working-on-business-innovation-2024-09-23-16-48-23-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/10153715/multiracial-people-working-on-business-innovation-2024-09-23-16-48-23-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Nuevo marco				
ISO 56001: por qué es la clave para profesionalizar la innovación durante en esta nueva era
					10 Ene 2025				
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					<img width="768" height="431" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/06154511/66cf0eb5b11e86002109c809-768x431.jpg" class="card-responsive-img fit-img" alt="Este acuerdo estratégico con IBM le permitirá a la Scuderia Ferrari implementar nuevas herramientas de análisis de datos" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/06154511/66cf0eb5b11e86002109c809-768x431.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/06154511/66cf0eb5b11e86002109c809-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/06154511/66cf0eb5b11e86002109c809-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/06154511/66cf0eb5b11e86002109c809-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/06154511/66cf0eb5b11e86002109c809-1024x575.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/06154511/66cf0eb5b11e86002109c809-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/06154511/66cf0eb5b11e86002109c809.jpg 1300w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					temporada 2025				
Scuderia Ferrari: La alianza con IBM que revolucionará la Fórmula 1 en 2025
					06 Ene 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Con la incorporación de inteligencia artificial generativa, la industria aérea enfrenta una revolución tecnológica que optimiza costos, eleva la eficiencia operativa y la experiencia del cliente." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Qué esperar				
Industria aérea: el impacto que podría tener la inteligencia artificial en las aerolíneas
					02 Ene 2025				
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					<img width="768" height="372" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/16130653/young-man-with-red-hair-and-glasses-shaking-finger-2023-11-27-05-26-17-utc-768x372.jpg" class="card-responsive-img fit-img" alt="Un nuevo estudio de Slack investigó sobre la incomodidad que genera el uso de la inteligencia artificial en el trabajo" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/16130653/young-man-with-red-hair-and-glasses-shaking-finger-2023-11-27-05-26-17-utc-768x372.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/16130653/young-man-with-red-hair-and-glasses-shaking-finger-2023-11-27-05-26-17-utc-156x76.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/16130653/young-man-with-red-hair-and-glasses-shaking-finger-2023-11-27-05-26-17-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/16130653/young-man-with-red-hair-and-glasses-shaking-finger-2023-11-27-05-26-17-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					ENCUESTA				
Un estudio de Slack revela que la IA es un tabú para muchos empleados
					16 Dic 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/13155117/tapi%C2%B4s-founders-2-Tomas-Mindlin-Kevin-Litvin-Nicolas-Andriano-768x512.jpg" class="card-responsive-img fit-img" alt="La red de pagos Tapi y la app de beneficios Atlas hicieron una alianza estratégica" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/13155117/tapi%C2%B4s-founders-2-Tomas-Mindlin-Kevin-Litvin-Nicolas-Andriano-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/13155117/tapi%C2%B4s-founders-2-Tomas-Mindlin-Kevin-Litvin-Nicolas-Andriano-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/13155117/tapi%C2%B4s-founders-2-Tomas-Mindlin-Kevin-Litvin-Nicolas-Andriano-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/13155117/tapi%C2%B4s-founders-2-Tomas-Mindlin-Kevin-Litvin-Nicolas-Andriano.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					alianza estratégica				
Tapi suma a Atlas y permite pagar más de 30 mil servicios regionales
					13 Dic 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/12160951/brand-building-process-concept-2023-11-27-05-16-23-utc-768x512.jpg" class="card-responsive-img fit-img" alt="La construcción de marca se impulsa a través de experiencias únicas que conectan emocionalmente a los consumidores con un determinado producto o servicio." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/12160951/brand-building-process-concept-2023-11-27-05-16-23-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/12160951/brand-building-process-concept-2023-11-27-05-16-23-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/12160951/brand-building-process-concept-2023-11-27-05-16-23-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/12160951/brand-building-process-concept-2023-11-27-05-16-23-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Recomendaciones				
Construcción de marca: como el Costumer Experience puede ayudarte a conseguirla
					12 Dic 2024				
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