Columna de opinión

Por Javier Marbec, director para Mercado Internacional de TOTVS
Columna de opinión
Todos hablan de IA, pero pocas empresas capturan valor: qué está fallando en América Latina

07 Abr 2026
				
					<img width="768" height="768" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-768x768.jpg" class="card-responsive-img fit-img" alt="Equipo de profesionales analiza información en una computadora mientras una interfaz digital de inteligencia artificial muestra correos, documentos y datos conectados en una red." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-768x768.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-720x720.jpg 720w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-88x88.jpg 88w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-120x120.jpg 120w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33.jpg 1024w" data-eio="l" />				
					
					columna de opinión				
¿Cuál es el valor de los datos no estructurados en la era de la IA?
					10 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-768x432.jpg" class="card-responsive-img fit-img" alt="Profesional trabajando en una laptop con superposición de mapa digital y conexiones de datos que representan la integración tecnológica en América Latina." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-lq.jpg 30w" data-eio="l" />				
					
					columna de opinión				
Tendencias para América Latina en 2026: tecnología y datos como prueba de competitividad
					03 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05144227/1-768x512.jpg" class="card-responsive-img fit-img" alt="Piezas de ajedrez sobre un tablero que representan liderazgo, estrategia y toma de decisiones en ciberseguridad y gestión del riesgo digital." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05144227/1-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05144227/1-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05144227/1-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05144227/1-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05144227/1-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05144227/1.jpg 1280w" data-eio="l" />				
					
					columna de opinión				
El poder evolutivo del CISO moderno: Liderazgo, riesgo y confianza en la nueva era digital
					06 Ene 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/22150358/WhatsApp-Image-2024-12-13-at-17.50.28-1-1024x682-1-768x512.jpeg" class="card-responsive-img fit-img" alt="Fernando Arrieta y la auditoría del futuro" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/22150358/WhatsApp-Image-2024-12-13-at-17.50.28-1-1024x682-1-768x512.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/22150358/WhatsApp-Image-2024-12-13-at-17.50.28-1-1024x682-1-132x88.jpeg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/22150358/WhatsApp-Image-2024-12-13-at-17.50.28-1-1024x682-1-lq.jpeg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/22150358/WhatsApp-Image-2024-12-13-at-17.50.28-1-1024x682-1.jpeg 1024w" data-eio="l" />				
					
					columna de opinión				
La auditoría del futuro: Del cumplimiento documental al control en tiempo real
					23 Dic 2025				
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					<img width="768" height="439" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-768x439.jpg" class="card-responsive-img fit-img" alt="Trabajador industrial usando una tablet en una planta energética con tecnología digital de fondo." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-768x439.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-1260x720.jpg 1260w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-1890x1080.jpg 1890w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-1536x878.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-154x88.jpg 154w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-1024x585.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/14181612/Industry-engineer-in-factoryusing-smart-tablet-artificial-intelligence-AdobeStock-WEB.jpg 2000w" data-eio="l" />				
					
					columna de opinión				
Cómo la IA industrial puede potenciar una fuerza laboral sostenible para el
futuro
					16 Dic 2025				
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