Columnas de opinión

Columna de opinión
Cultura de la inmediatez: por qué la velocidad es la nueva métrica de fidelidad

15 Abr 2026
				
					<img width="768" height="525" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-768x525.jpg" class="card-responsive-img fit-img" alt="Por Javier Marbec, director para Mercado Internacional de TOTVS" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-768x525.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-1054x720.jpg 1054w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-129x88.jpg 129w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-1024x700.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed.jpg 1399w" data-eio="l" />				
					
					Columna de opinión				
Todos hablan de IA, pero pocas empresas capturan valor: qué está fallando en América Latina
					07 Abr 2026				
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					<img width="768" height="768" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-768x768.jpg" class="card-responsive-img fit-img" alt="Equipo de profesionales analiza información en una computadora mientras una interfaz digital de inteligencia artificial muestra correos, documentos y datos conectados en una red." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-768x768.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-720x720.jpg 720w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-88x88.jpg 88w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-120x120.jpg 120w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09153823/ChatGPT-Image-9-mar-2026-15_37_33.jpg 1024w" data-eio="l" />				
					
					columna de opinión				
¿Cuál es el valor de los datos no estructurados en la era de la IA?
					10 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-768x432.jpg" class="card-responsive-img fit-img" alt="Profesional trabajando en una laptop con superposición de mapa digital y conexiones de datos que representan la integración tecnológica en América Latina." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02160404/woman-using-laptop-work-connect-with-others-lq.jpg 30w" data-eio="l" />				
					
					columna de opinión				
Tendencias para América Latina en 2026: tecnología y datos como prueba de competitividad
					03 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1-768x432.jpg" class="card-responsive-img fit-img" alt="Tecnología seguridad" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/22134906/unnamed-1-1.jpg 1920w" data-eio="l" />				
					
					columna de opinión				
El 65 % de las empresas apuesta por más tecnología para fortalecer su seguridad
					24 Feb 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-768x512.jpg" class="card-responsive-img fit-img" alt="Heidy Bauer analiza cómo la Inteligencia Artificial redefine la gestión del talento, qué perfiles crecen en 2026 y qué habilidades exige el mercado tecnológico en la Argentina y la región." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-1619x1080.jpg 1619w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-2048x1366.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/12175810/concentrated-businessman-clicking-virtual-3d-icon-lq.jpg 30w" data-eio="l" />				
					
					columna de opinión				
Gestión del talento en la era de la IA: cómo equilibrar propósito, estabilidad y tecnología
					17 Feb 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/02/09155705/Ciberseguridad-y-transferencia-de-archivos-768x432.avif" class="card-responsive-img fit-img" alt="Ciberseguridad y transferencia de archivos" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/02/09155705/Ciberseguridad-y-transferencia-de-archivos-768x432.avif 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/09155705/Ciberseguridad-y-transferencia-de-archivos-156x88.avif 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/09155705/Ciberseguridad-y-transferencia-de-archivos-640x360.avif 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/09155705/Ciberseguridad-y-transferencia-de-archivos-1024x576.avif 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/09155705/Ciberseguridad-y-transferencia-de-archivos-lq.avif 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/02/09155705/Ciberseguridad-y-transferencia-de-archivos.avif 1200w" data-eio="l" />				
					
					columna de opinión				
Transferencia de archivos: ¿cómo mejorar el “talón de Aquiles” en la ciberseguridad  de las empresas?
					10 Feb 2026				
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					<img width="768" height="525" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-768x525.jpg" class="card-responsive-img fit-img" alt="Germano Couy y la IA como infraestructura en 2026" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-768x525.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-1053x720.jpg 1053w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-1580x1080.jpg 1580w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-1536x1050.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-2048x1400.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-129x88.jpg 129w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-1024x700.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/26113924/ai-powered-device-concept-lq.jpg 30w" data-eio="l" />				
					
					columna de opinión				
2026: El año en que la inteligencia artificial deja de ser una funcionalidad y se convierte en infraestructura
					27 Ene 2026				
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					<img width="768" height="549" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-768x549.jpg" class="card-responsive-img fit-img" alt="La expansión del agentic commerce impulsa un modelo de compras mediado por asistentes de inteligencia artificial que recomiendan, comparan y ejecutan decisiones en nombre del usuario" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-768x549.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1008x720.jpg 1008w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1512x1080.jpg 1512w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1536x1097.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-2048x1463.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-123x88.jpg 123w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1024x732.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-lq.jpg 30w" data-eio="l" />				
					
					columna de opinión				
¿Compradores en piloto automático? La revolución silenciosa del agentic commerce y el debate entre comodidad y control
					20 Ene 2026				
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