Marketing & Sales

Marketing & Sales

uario observa el catálogo de una plataforma de streaming en un televisor, una interacción cuyos datos pueden anticipar bajas de suscriptores.

Retención en streaming

Streaming en alerta: cómo las plataformas usan datos para evitar bajas de suscriptores

15 Jul 2026

				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming-768x512.jpg" class="card-responsive-img fit-img" alt="Mano con control remoto frente a una Smart TV que muestra un menú de contenidos, en una escena asociada al streaming en Argentina y al consumo audiovisual bajo demanda." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/TV-vs-Streaming.jpg 1920w" data-eio="l" />				
					
					tELEVICIÓN VS STREAMING				
Streaming en Argentina: la televisión se vuelve multiplataforma y cambia la batalla por la publicidad
					15 Jul 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-768x432.jpg" class="card-responsive-img fit-img" alt="Dispositivo con aplicaciones de comercio electrónico y marketing digital que representan el uso de retail media en una estrategia omnicanal." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-e1783655130912.jpg 1000w" data-eio="l" />				
					
					Analytics para FMCG				
Retail media en consumo masivo: la nueva batalla por medir ventas en vez de clics
					09 Jul 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-768x512.jpg" class="card-responsive-img fit-img" alt="Big Data en consumo masivo: cómo las marcas argentinas optimizan demanda, precios y distribución" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m.jpg 1536w" data-eio="l" />				
					
					especiales				
Big Data en consumo masivo: cómo las marcas argentinas optimizan demanda, precios y distribución
					21 Abr 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Experiencia al cliente" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-1079x720.jpg 1079w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-1619x1080.jpg 1619w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-2048x1366.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-lq.jpg 30w" data-eio="l" />				
					
					Columna de opinión				
Cultura de la inmediatez: por qué la velocidad es la nueva métrica de fidelidad
					15 Abr 2026				
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					<img width="768" height="549" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-768x549.jpg" class="card-responsive-img fit-img" alt="La expansión del agentic commerce impulsa un modelo de compras mediado por asistentes de inteligencia artificial que recomiendan, comparan y ejecutan decisiones en nombre del usuario" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-768x549.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1008x720.jpg 1008w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1512x1080.jpg 1512w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1536x1097.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-2048x1463.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-123x88.jpg 123w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1024x732.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-lq.jpg 30w" data-eio="l" />				
					
					columna de opinión				
¿Compradores en piloto automático? La revolución silenciosa del agentic commerce y el debate entre comodidad y control
					20 Ene 2026				
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					<img width="768" height="403" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg" class="card-responsive-img fit-img" alt="La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-156x82.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-1024x538.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo.jpg 1200w" data-eio="l" />				
					
					informe				
La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica
					12 Dic 2025				
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					<img width="768" height="475" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-768x475.jpg" class="card-responsive-img fit-img" alt="Chatbots de IA vs. motores de búsqueda" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-768x475.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-1164x720.jpg 1164w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-142x88.jpg 142w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-1024x634.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280.jpg 1280w" data-eio="l" />				
					
					ANÁLISIS				
Chatbots de IA vs. motores de búsqueda: ChatGPT crece 80%, pero Google mantiene una ventaja abrumadora
					15 Oct 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-768x432.webp" class="card-responsive-img fit-img" alt="smart-tv-bluetooth" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-768x432.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-156x88.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-640x360.webp 640w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth.webp 1280w" data-eio="l" />				
					
					Especiales				
Algoritmos de recomendación: guía práctica para negocios
					07 Oct 2025				
por Álvaro Zaffaroni
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