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Big Data en consumo masivo: cómo las marcas argentinas optimizan demanda, precios y distribución

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Big Data en consumo masivo: cómo las marcas argentinas optimizan demanda, precios y distribución

21 Abr 2026

				
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					<img width="768" height="549" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-768x549.jpg" class="card-responsive-img fit-img" alt="La expansión del agentic commerce impulsa un modelo de compras mediado por asistentes de inteligencia artificial que recomiendan, comparan y ejecutan decisiones en nombre del usuario" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-768x549.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1008x720.jpg 1008w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1512x1080.jpg 1512w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1536x1097.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-2048x1463.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-123x88.jpg 123w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1024x732.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-lq.jpg 30w" data-eio="l" />				
					
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					<img width="768" height="403" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg" class="card-responsive-img fit-img" alt="La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-156x82.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-1024x538.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo.jpg 1200w" data-eio="l" />				
					
					informe				
La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica
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					<img width="768" height="475" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-768x475.jpg" class="card-responsive-img fit-img" alt="Chatbots de IA vs. motores de búsqueda" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-768x475.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-1164x720.jpg 1164w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-142x88.jpg 142w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-1024x634.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/15093205/macbook-459196_1280.jpg 1280w" data-eio="l" />				
					
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-768x432.webp" class="card-responsive-img fit-img" alt="smart-tv-bluetooth" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-768x432.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-156x88.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-640x360.webp 640w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/28171626/smart-tv-bluetooth.webp 1280w" data-eio="l" />				
					
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por Álvaro Zaffaroni
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					<img width="1620" height="1080" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1620x1080.jpg" class="responsive-img" alt="Innovación Digital 360 charló mano a mano con Mariana Verderame, Country Manager Cono Sur de ADSMOVIL." style="display: block;" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228.jpg 2000w" sizes="(max-width: 1620px) 100vw, 1620px" data-eio="l" />					
				
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Mariana Verderame, de ADSMOVIL: “El retail media dejará de ser una tendencia y será el ABC de las campañas digitales"16 Sep 2025
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					<img width="1620" height="1080" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1620x1080.jpg" class="responsive-img" alt="Marcos Pueyrredon (VTEX &amp; eCommerce Institute) charló mano a mano con Innovación Digital 360." style="display: block;" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239.jpg 2000w" sizes="(max-width: 1620px) 100vw, 1620px" data-eio="l" />					
				
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					<img width="768" height="509" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg" class="card-responsive-img fit-img" alt="El modelo Flywheel propone un círculo virtuoso donde cada interacción retroalimenta la siguiente, generando fidelidad y recomendación, y haciendo estos modelos más robustos y sostenibles en el tiempo." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1087x720.jpg 1087w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-133x88.jpg 133w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1024x678.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli.jpg 1280w" data-eio="l" />				
					
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