C

consumo masivo

Magdalena González Victorica, ejecutiva de Arcos Dorados, en un entorno corporativo vinculado a la transformación digital

CIO Profile

Magdalena González Victorica, la estratega detrás de la transformación digital de McDonald's en la región

19 Mar 2026

				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06172449/AG2LRTYVFRHOTBNMDGKU55MQ2Q-768x512.avif" class="card-responsive-img fit-img" alt="Owen Dempsey, ex ejecutivo de AB InBev y líder de la transformación digital de Quilmes, en retrato corporativo con fondo neutro" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06172449/AG2LRTYVFRHOTBNMDGKU55MQ2Q-768x512.avif 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06172449/AG2LRTYVFRHOTBNMDGKU55MQ2Q-132x88.avif 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06172449/AG2LRTYVFRHOTBNMDGKU55MQ2Q-lq.avif 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06172449/AG2LRTYVFRHOTBNMDGKU55MQ2Q.avif 800w" data-eio="l" />				
					
					CIO Profile				
Owen Dempsey: El arquitecto de la transformación digital de Cervecería y Maltería Quilmes
					06 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/03164033/Federico-Viola-1-768x432.avif" class="card-responsive-img fit-img" alt="Imagen de Federico Viola, CIO del Grupo Ayudín." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/03164033/Federico-Viola-1-768x432.avif 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/03164033/Federico-Viola-1-156x88.avif 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/03164033/Federico-Viola-1-640x360.avif 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/03164033/Federico-Viola-1-lq.avif 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/03164033/Federico-Viola-1.avif 990w" data-eio="l" />				
					
					cio profile				
Federico Viola: el economista que se enamoró de la tecnología y ahora construye la IT de Grupo Ayudín desde cero
					03 Mar 2026				
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					<img width="768" height="403" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02213433/Alexander-Gonzalez-1-768x403.avif" class="card-responsive-img fit-img" alt="Alexander González, CIO y CTO de Supermayorista Vital." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02213433/Alexander-Gonzalez-1-768x403.avif 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02213433/Alexander-Gonzalez-1-156x82.avif 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02213433/Alexander-Gonzalez-1-1024x538.avif 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02213433/Alexander-Gonzalez-1-lq.avif 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02213433/Alexander-Gonzalez-1.avif 1200w" data-eio="l" />				
					
					cio profile				
Alexander González: el ingeniero que transformó al mayor mayorista de alimentos de Argentina en una empresa data-driven y ahorró US$ 35 millones
					03 Mar 2026				
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					<img width="768" height="403" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg" class="card-responsive-img fit-img" alt="La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-156x82.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-1024x538.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo.jpg 1200w" data-eio="l" />				
					
					informe				
La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica
					12 Dic 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg" class="card-responsive-img fit-img" alt="La IA en el turismo transforma la forma de viajar y obliga a las empresas a repensar su estrategia de marketing digital." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-lq.jpg 30w" data-eio="l" />				
					
					ANÁLISIS				
El avance de la IA en el turismo: cómo impacta en el consumo y en las estrategias digitales
					25 Jul 2025				
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					<img width="768" height="344" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-768x344.jpg" class="card-responsive-img fit-img" alt="Santiago Piccaluga y el caso de Cervecería y Maltería Quilmes" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-768x344.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-1280x574.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-1920x861.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-1536x689.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-2048x919.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-156x70.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-1024x459.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-lq.jpg 30w" data-eio="l" />				
					
					La naciÓN				
Inteligencia artificial en consumo masivo: la transformación de Cervecería y Maltería Quilmes
					17 Jun 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2021/11/29093254/068-768x432.jpg" class="card-responsive-img fit-img" alt="smart home" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2021/11/29093254/068-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2021/11/29093254/068-300x169.jpg 300w, https://img.innovaciondigital360.com/wp-content/uploads/2021/11/29093254/068-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2021/11/29093254/068-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2021/11/29093254/068-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2021/11/29093254/068-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2021/11/29093254/068.jpg 1920w" data-eio="l" />				
					
					Análisis en profundidad				
Smart home: Guía completa. Usos, tecnología y ejemplos
					01 Sep 2023				
por Pierluigi Sandonnini
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2023/05/15153438/maxresdefault-768x432.jpg" class="card-responsive-img fit-img" alt="Fitzer." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2023/05/15153438/maxresdefault-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2023/05/15153438/maxresdefault.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2023/05/15153438/maxresdefault-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2023/05/15153438/maxresdefault-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2023/05/15153438/maxresdefault-lq.jpg 30w" data-eio="l" />				
					
					Lectura rápida				
Cómo Fitzer, empresa de bebidas, integró todos los datos de sus puntos de venta
					15 May 2023				
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