Consumo Masivo

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Ciberseguridad en consumo masivo: cómo proteger operaciones, datos y cadenas comerciales cada vez más digitalizadas

14 May 2026

				
					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Logo de Unilever en la pantalla de un celular frente a imágenes de marcas de consumo, en una nota sobre IA, GenAI y automatización industrial." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-1040x585.jpg 1040w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing.jpg 1200w" data-eio="l" />				
					
					Supply chain				
Cómo Unilever aceleró el fulfillment un 75% con GenAI y robots
					12 May 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-768x512.jpg" class="card-responsive-img fit-img" alt="Big Data en consumo masivo: cómo las marcas argentinas optimizan demanda, precios y distribución" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m.jpg 1536w" data-eio="l" />				
					
					especiales				
Big Data en consumo masivo: cómo las marcas argentinas optimizan demanda, precios y distribución
					21 Abr 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-768x432.jpg" class="card-responsive-img fit-img" alt="Magdalena González Victorica, ejecutiva de Arcos Dorados, en un entorno corporativo vinculado a la transformación digital" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male.jpg 1920w" data-eio="l" />				
					
					CIO Profile				
Magdalena González Victorica, la estratega detrás de la transformación digital de McDonald's en la región
					19 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey-768x512.jpg" class="card-responsive-img fit-img" alt="Owen Dempsey, ex ejecutivo de AB InBev y líder de la transformación digital de Quilmes, en retrato corporativo con fondo neutro" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey.jpg 800w" data-eio="l" />				
					
					CIO Profile				
Owen Dempsey: El arquitecto de la transformación digital de Cervecería y Maltería Quilmes
					06 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-768x432.jpg" class="card-responsive-img fit-img" alt="Imagen de Federico Viola, CIO del Grupo Ayudín." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola.jpg 990w" data-eio="l" />				
					
					cio profile				
Federico Viola: el economista que se enamoró de la tecnología y ahora construye la IT de Grupo Ayudín desde cero
					03 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-768x432.jpg" class="card-responsive-img fit-img" alt="Alexander González, CIO y CTO de Supermayorista Vital." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-1040x585.jpg 1040w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez.jpg 1672w" data-eio="l" />				
					
					cio profile				
Alexander González: el ingeniero que transformó al mayor mayorista de alimentos de Argentina en una empresa data-driven y ahorró US$ 35 millones
					03 Mar 2026				
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					<img width="768" height="403" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg" class="card-responsive-img fit-img" alt="La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-156x82.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-1024x538.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo.jpg 1200w" data-eio="l" />				
					
					informe				
La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica
					12 Dic 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg" class="card-responsive-img fit-img" alt="La IA en el turismo transforma la forma de viajar y obliga a las empresas a repensar su estrategia de marketing digital." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-lq.jpg 30w" data-eio="l" />				
					
					ANÁLISIS				
El avance de la IA en el turismo: cómo impacta en el consumo y en las estrategias digitales
					25 Jul 2025				
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