Consumo Masivo

Unilever y Google Cloud con agentes de IA

CONSUMO MASIVO

Unilever construye "su cerebro" en la nube para llevar agentes de IA a todo el negocio

10 Jul 2026

				
					<img width="768" height="578" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-768x578.jpg" class="card-responsive-img fit-img" alt="café, consumo masivo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-768x578.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-957x720.jpg 957w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-1436x1080.jpg 1436w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-1536x1155.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-2048x1540.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-117x88.jpg 117w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-1021x768.jpg 1021w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-dina-nasyrova-2006209-7192365-lq.jpg 30w" data-eio="l" />				
					
					CONSUMO MASIVO E IA				
L’Oréal, Nestlé y Mondelez ya usan IA para crear productos: así funciona la nueva carrera por dominar la góndola
					10 Jul 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-768x432.jpg" class="card-responsive-img fit-img" alt="Dispositivo con aplicaciones de comercio electrónico y marketing digital que representan el uso de retail media en una estrategia omnicanal." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/retail-media-caratula-blog-1024x576-1-e1783655130912.jpg 1000w" data-eio="l" />				
					
					Analytics para FMCG				
Retail media en consumo masivo: la nueva batalla por medir ventas en vez de clics
					09 Jul 2026				
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					<img width="768" height="429" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/automatizacion-bogota-768x429.jpg" class="card-responsive-img fit-img" alt="Dos trabajadores observan una línea industrial con una capa gráfica azul que representa un gemelo digital aplicado al monitoreo y simulación de procesos productivos." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/automatizacion-bogota-768x429.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/automatizacion-bogota-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/automatizacion-bogota-1024x572.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/automatizacion-bogota-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/automatizacion-bogota-e1783626464522.jpg 1000w" data-eio="l" />				
					
					Simulación industrial				
Gemelos digitales en consumo masivo: la planta virtual que anticipa cambios reales
					09 Jul 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/ERP-en-consumo-masivo-datos-para-decidir-768x512.jpg" class="card-responsive-img fit-img" alt="Ejecutivo analiza dashboards de negocio en una laptop, una escena que representa el uso de ERP en consumo masivo para integrar datos, ventas e inventario." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/ERP-en-consumo-masivo-datos-para-decidir-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/ERP-en-consumo-masivo-datos-para-decidir-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/ERP-en-consumo-masivo-datos-para-decidir-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/ERP-en-consumo-masivo-datos-para-decidir-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/ERP-en-consumo-masivo-datos-para-decidir-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/ERP-en-consumo-masivo-datos-para-decidir.jpg 1536w" data-eio="l" />				
					
					Modernización del erp				
Del ERP al dato en tiempo real: por qué los CIOs de consumo masivo modernizan su core tecnológico
					09 Jul 2026				
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					<img width="768" height="513" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724-768x513.jpg" class="card-responsive-img fit-img" alt="checkout en supermercados" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724-768x513.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724-1078x720.jpg 1078w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724-1617x1080.jpg 1617w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724-1536x1026.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724-1024x684.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-kampus-8422724.jpg 1920w" data-eio="l" />				
					
					consumo masivo				
Más allá del checkout: cómo la infraestructura de pagos impacta en supermercados, marcas y distribuidores
					08 Jul 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855-768x512.jpg" class="card-responsive-img fit-img" alt="web falsas de supermercados" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/07/pexels-freestockpro-12955855.jpg 1920w" data-eio="l" />				
					
					Ciberestafas en consumo				
La nueva estafa que se mete en el changuito online: webs falsas de supermercados
					06 Jul 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/bc0dad44-f68e-4b8a-b07a-7b3d216d2a96-768x512.jpg" class="card-responsive-img fit-img" alt="Persona con laptop en supermercado y panel de seguridad digital sobre ciberseguridad en consumo masivo." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/bc0dad44-f68e-4b8a-b07a-7b3d216d2a96-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/bc0dad44-f68e-4b8a-b07a-7b3d216d2a96-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/bc0dad44-f68e-4b8a-b07a-7b3d216d2a96-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/bc0dad44-f68e-4b8a-b07a-7b3d216d2a96-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/bc0dad44-f68e-4b8a-b07a-7b3d216d2a96-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/bc0dad44-f68e-4b8a-b07a-7b3d216d2a96.jpg 1536w" data-eio="l" />				
					
					ESPECIALES				
Ciberseguridad en consumo masivo: cómo proteger operaciones, datos y cadenas comerciales cada vez más digitalizadas
					14 May 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-768x432.jpg" class="card-responsive-img fit-img" alt="Logo de Unilever en la pantalla de un celular frente a imágenes de marcas de consumo, en una nota sobre IA, GenAI y automatización industrial." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-1040x585.jpg 1040w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/unilever-inversion-marketing.jpg 1200w" data-eio="l" />				
					
					Supply chain				
Cómo Unilever aceleró el fulfillment un 75% con GenAI y robots
					12 May 2026				
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