A

Atención al cliente

Magdalena González Victorica, ejecutiva de Arcos Dorados, en un entorno corporativo vinculado a la transformación digital

CIO Profile

Magdalena González Victorica, la estratega detrás de la transformación digital de McDonald's en la región

19 Mar 2026

				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-768x512.jpg" class="card-responsive-img fit-img" alt="Claudia Castilla, Subgerente General de Tecnología y Procesos de Banco Provincia" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196.jpg 1536w" data-eio="l" />				
					
					CIO Profile				
Claudia Castilla y la transformación digital del Banco Provincia: el fenómeno detrás de Cuenta DNI
					09 Mar 2026				
Compartir el post
Compartir

					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-768x512.jpg" class="card-responsive-img fit-img" alt="Juan Martín Sotuyo, CTO de PedidosYa, en una oficina corporativa tras liderar la transformación tecnológica y el Global Tech Hub en Latinoamérica." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358.jpg 2000w" data-eio="l" />				
					
					CIO Profile				
Juan Martín Sotuyo: el emprendedor que construyó pagos con QR en América Latina y ahora lidera la revolución tecnológica de PedidosYa
					03 Mar 2026				
Compartir el post
Compartir

					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-768x432.jpg" class="card-responsive-img fit-img" alt="Chatbots de IA generativa en atención al cliente" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-lq.jpg 30w" data-eio="l" />				
					
					análisis				
Casos reales, cifras y advertencias: lo que toda empresa debería saber antes de usar IA generativa en su atención al cliente
					24 Oct 2025				
Compartir el post
Compartir

					<img width="768" height="509" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg" class="card-responsive-img fit-img" alt="El modelo Flywheel propone un círculo virtuoso donde cada interacción retroalimenta la siguiente, generando fidelidad y recomendación, y haciendo estos modelos más robustos y sostenibles en el tiempo." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1087x720.jpg 1087w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-133x88.jpg 133w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1024x678.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli.jpg 1280w" data-eio="l" />				
					
					Ecommerceday				
Del funnel al Flywheel, un cambio de paradigma en la forma de atraer, interactuar y fidelizar clientes
					09 Sep 2025				
Compartir el post
Compartir

					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-768x512.jpg" class="card-responsive-img fit-img" alt="Enio Garbin, LATAM Retail &amp; CPG Business Development en Amazon" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1081x720.jpg 1081w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1536x1023.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h.jpg 1599w" data-eio="l" />				
					
					Ecommerce day				
Del carrito al algoritmo: el e-commerce entra en una nueva era de personalización masiva
					05 Sep 2025				
Compartir el post
Compartir

					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/05/22222546/Internet-Day-768x512.jpg" class="card-responsive-img fit-img" alt="IA para atención al cliente en el Internet Day 2025" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/05/22222546/Internet-Day-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/22222546/Internet-Day-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/22222546/Internet-Day-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/22222546/Internet-Day-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/22222546/Internet-Day-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/22222546/Internet-Day.jpg 1300w" data-eio="l" />				
					
					INTERNET DAY 2025				
Por qué la IA para atención al cliente se convirtió en el nuevo estándar en empresas y organismos públicos
					26 May 2025				
Compartir el post
Compartir

					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/17222046/IXAoKMGI-shutterstock_510731224-768x512.jpg" class="card-responsive-img fit-img" alt="Experiencia del cliente en 2025" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/17222046/IXAoKMGI-shutterstock_510731224-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/17222046/IXAoKMGI-shutterstock_510731224-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/17222046/IXAoKMGI-shutterstock_510731224-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/17222046/IXAoKMGI-shutterstock_510731224.jpg 1000w" data-eio="l" />				
					
					Estrategia empresarial				
Experiencia del cliente en 2025: cinco claves imprescindibles para mantenerse relevante en un mundo digital
					17 Ene 2025				
Compartir el post
Compartir

					<img width="768" height="475" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/18174203/chatbots-industria-768x475.jpg" class="card-responsive-img fit-img" alt="Voicebots" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/18174203/chatbots-industria-768x475.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/18174203/chatbots-industria-1165x720.jpg 1165w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/18174203/chatbots-industria-142x88.jpg 142w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/18174203/chatbots-industria-1024x633.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/18174203/chatbots-industria-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/18174203/chatbots-industria.jpg 1280w" data-eio="l" />				
					
					IA multifacética				
Voicebots y chatbots: las claves para optimizar la atención al cliente en 2024
					18 Dic 2024				
Compartir el post
Compartir

Página 1 de 3

Seguí la cobertura en redes

Sumate a la comunidad

Contacto

Escribínos
info@innovaciondigital360.com