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Ecommerce

La expansión del agentic commerce impulsa un modelo de compras mediado por asistentes de inteligencia artificial que recomiendan, comparan y ejecutan decisiones en nombre del usuario

columna de opinión

¿Compradores en piloto automático? La revolución silenciosa del agentic commerce y el debate entre comodidad y control

20 Ene 2026

				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-768x512.jpg" class="card-responsive-img fit-img" alt="Robots humanoides analizan catálogos de productos en laptops dentro de una oficina de ecommerce, como agentes de ia en ecommerce que evalúan precios y disponibilidad." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34.jpg 1536w" data-eio="l" />				
					
					ANÁLISIS				
Los agentes de IA ya están comprando por tus clientes (y tu ecommerce no lo sabe)
					19 Ene 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/05144546/falsificacion-en-ecommerce-2-768x432.webp" class="card-responsive-img fit-img" alt="Falsificación en ecommerce" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/05144546/falsificacion-en-ecommerce-2-768x432.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/05144546/falsificacion-en-ecommerce-2-156x88.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/05144546/falsificacion-en-ecommerce-2-640x360.webp 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/05144546/falsificacion-en-ecommerce-2-1024x576.webp 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/05144546/falsificacion-en-ecommerce-2-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/05144546/falsificacion-en-ecommerce-2.webp 1200w" data-eio="l" />				
					
					análisis				
Mercado Libre acelera la lucha contra la falsificación en ecommerce con IA y equipos especializados
					08 Dic 2025				
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					<img width="1620" height="1080" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1620x1080.jpg" class="responsive-img" alt="Innovación Digital 360 charló mano a mano con Mariana Verderame, Country Manager Cono Sur de ADSMOVIL." style="display: block;" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228.jpg 2000w" sizes="auto, (max-width: 1620px) 100vw, 1620px" data-eio="l" />					
				
ENTREVISTAS
Mariana Verderame, de ADSMOVIL: “El retail media dejará de ser una tendencia y será el ABC de las campañas digitales"16 Sep 2025
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					<img width="1620" height="1080" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1620x1080.jpg" class="responsive-img" alt="Marcos Pueyrredon (VTEX &amp; eCommerce Institute) charló mano a mano con Innovación Digital 360." style="display: block;" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239.jpg 2000w" sizes="auto, (max-width: 1620px) 100vw, 1620px" data-eio="l" />					
				
ENTREVISTAS
Marcos Pueyrredon, de VTEX: "La IA aumentada va a ser más disruptiva que lo que fue Internet en 1999"11 Sep 2025
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					<img width="768" height="509" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg" class="card-responsive-img fit-img" alt="El modelo Flywheel propone un círculo virtuoso donde cada interacción retroalimenta la siguiente, generando fidelidad y recomendación, y haciendo estos modelos más robustos y sostenibles en el tiempo." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1087x720.jpg 1087w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-133x88.jpg 133w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1024x678.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli.jpg 1280w" data-eio="l" />				
					
					Ecommerceday				
Del funnel al Flywheel, un cambio de paradigma en la forma de atraer, interactuar y fidelizar clientes
					09 Sep 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-768x512.jpg" class="card-responsive-img fit-img" alt="Enio Garbin, LATAM Retail &amp; CPG Business Development en Amazon" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1081x720.jpg 1081w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1536x1023.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h.jpg 1599w" data-eio="l" />				
					
					Ecommerce day				
Del carrito al algoritmo: el e-commerce entra en una nueva era de personalización masiva
					05 Sep 2025				
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					<img width="998" height="625" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou.jpg" class="responsive-img" alt="Pulpou" style="display: block;" decoding="async" loading="lazy" data-eio="l" />					
				
ENTREVISTAS
Gabriel Pasqualini, de Pulpou: “La competencia desleal daña muchísimo el nivel de ventas de la marca y los distribuidores online”04 Sep 2025
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon-768x512.jpg" class="card-responsive-img fit-img" alt="beca completa - Foto de Marcos Pueyrredón" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02222925/Marcos-Pueyrredon.jpg 2048w" data-eio="l" />				
					
					IMPACTO SOCIAL Y TECNOLOGÍA				
Lo que pocos saben de esta colección de libros: cada uno financia una beca completa en tecnología
					02 Sep 2025				
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