Estrategia y Management

Estrategia y Management

				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-768x512.jpg" class="card-responsive-img fit-img" alt="IA en la gestión empresarial: cómo las empresas argentinas la aplican y proyectan su futuro" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-1619x1080.jpg 1619w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-2048x1366.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10132534/persona-mirando-graficos-de-finanzas-1-1-lq.jpg 30w" data-eio="l" />				
					
					informe				
IA en la gestión empresarial: seis de cada diez empresas argentinas ya la incorporaron
					10 Nov 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-768x512.jpg" class="card-responsive-img fit-img" alt="Manos sobre un portátil con hojas de cálculo y calculadora, representando la gestión del presupuesto IT en una empresa." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10084847/cosechado-vista-contador-trabajando-computadora-portatil-lq.jpg 30w" data-eio="l" />				
					
					ANÁLISIS				
Presupuesto IT: el gasto global crecerá 7,9% impulsado por la IA y la nube
					10 Nov 2025				
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					<img width="768" height="768" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10130052/Inversion-en-tecnologia-768x768.jpg" class="card-responsive-img fit-img" alt="Las empresas familiares aumentan su inversión en tecnología para sostener su competitividad" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10130052/Inversion-en-tecnologia-768x768.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10130052/Inversion-en-tecnologia-720x720.jpg 720w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10130052/Inversion-en-tecnologia-88x88.jpg 88w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10130052/Inversion-en-tecnologia-120x120.jpg 120w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10130052/Inversion-en-tecnologia-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/10130052/Inversion-en-tecnologia.jpg 900w" data-eio="l" />				
					
					informe				
Las empresas familiares aumentan su inversión en tecnología para sostener su competitividad
					07 Nov 2025				
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					<img width="768" height="394" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-768x394.jpg" class="card-responsive-img fit-img" alt="Claudio Muller, de AVEVA: “En Argentina vemos un creciente interés por soluciones tecnológicas que optimicen la eficiencia operativa&quot;" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-768x394.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-1280x657.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-1920x986.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-1536x789.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-2048x1052.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-156x80.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-1024x526.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-lq.jpg 30w" data-eio="l" />				
					
					entrevistas				
Claudio Muller, de AVEVA: “En Argentina vemos un creciente interés por soluciones tecnológicas que optimicen la eficiencia operativa"
					06 Nov 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-768x432.jpg" class="card-responsive-img fit-img" alt="Alucinaciones de IA: Cuando la IA se equivoca: errores que ya cuestan millones y ponen en jaque la confianza empresarial" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-lq.jpg 30w" data-eio="l" />				
					
					Columnas de opinión				
Cuando la IA se equivoca: errores que ya cuestan millones y ponen en jaque la confianza empresarial
					31 Oct 2025				
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					<img width="768" height="344" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-768x344.jpeg" class="card-responsive-img fit-img" alt="Marcelo Espejo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-768x344.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-156x70.jpeg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-1024x459.jpeg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-lq.jpeg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57.jpeg 1280w" data-eio="l" />				
					
					entrevistas				
Marcelo Espejo, de Prometeo: "La aceleración en la innovación va a representar un desafío importante"
					30 Oct 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-768x432.jpg" class="card-responsive-img fit-img" alt="Chatbots de IA generativa en atención al cliente" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/24133519/mariia-shalabaieva-eQsuFl7jNRA-unsplash-lq.jpg 30w" data-eio="l" />				
					
					análisis				
Casos reales, cifras y advertencias: lo que toda empresa debería saber antes de usar IA generativa en su atención al cliente
					24 Oct 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-768x432.jpg" class="card-responsive-img fit-img" alt="Chief IA Officer: el rol estratégico para liderar con inteligencia artificial." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-lq.jpg 30w" data-eio="l" />				
					
					IA				
Por qué el Chief IA Officer se volvió clave en los directorios que apuestan por la inteligencia artificial
					22 Oct 2025				
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					<img width="768" height="576" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-768x576.jpg" class="card-responsive-img fit-img" alt="Ernestina Cattaneo y el modelo de negocio de Certronic." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-768x576.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-960x720.jpg 960w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-1440x1080.jpg 1440w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-1536x1152.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-117x88.jpg 117w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-1024x768.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011.jpg 1600w" data-eio="l" />				
					
					entrevistas				
Ernestina Cattaneo, de Certronic: “El equilibrio llega cuando la innovación se nota menos y los resultados se notan más”
					21 Oct 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2023/08/30224851/Infraestructura-tecnologica-768x432.jpg" class="card-responsive-img fit-img" alt="Mujer profesional analizando infraestructura tecnológica en su laptop, rodeada de notas y gráficos sobre estrategias digitales en una oficina moderna y luminosa." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2023/08/30224851/Infraestructura-tecnologica-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2023/08/30224851/Infraestructura-tecnologica-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2023/08/30224851/Infraestructura-tecnologica-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2023/08/30224851/Infraestructura-tecnologica-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2023/08/30224851/Infraestructura-tecnologica.jpg 1280w" data-eio="l" />				
					
					Empresas				
Infraestructura tecnológica: Qué es, tipos y características
					20 Oct 2025				
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