I

IA

Retrato de Patricio Rouan, advisor de la SAIA, experto en IA en empresas

ENTREVISTAS

Patricio Rouan, de la SAIA: “Muchas empresas quieren implementar IA, pero no saben para qué”

10 Abr 2026

				
					<img width="768" height="525" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-768x525.jpg" class="card-responsive-img fit-img" alt="Por Javier Marbec, director para Mercado Internacional de TOTVS" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-768x525.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-1054x720.jpg 1054w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-129x88.jpg 129w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-1024x700.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/07103147/unnamed.jpg 1399w" data-eio="l" />				
					
					Columna de opinión				
Todos hablan de IA, pero pocas empresas capturan valor: qué está fallando en América Latina
					07 Abr 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30140539/69c5a992dc510__822x822-768x512.webp" class="card-responsive-img fit-img" alt="Pergolini posa con los brazos cruzados en un retrato de estudio con fondo oscuro durante una entrevista sobre inteligencia artificial." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30140539/69c5a992dc510__822x822-768x512.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30140539/69c5a992dc510__822x822-132x88.webp 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30140539/69c5a992dc510__822x822-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30140539/69c5a992dc510__822x822.webp 822w" data-eio="l" />				
					
					FORBES IA Disruption				
Mario Pergolini: “Siempre es más aterrador el humano que la tecnología”
					31 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30100011/ChatGPT-Image-30-mar-2026-09_58_44-a.m-768x512.jpg" class="card-responsive-img fit-img" alt="agentes de IA en atención al cliente." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30100011/ChatGPT-Image-30-mar-2026-09_58_44-a.m-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30100011/ChatGPT-Image-30-mar-2026-09_58_44-a.m-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30100011/ChatGPT-Image-30-mar-2026-09_58_44-a.m-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30100011/ChatGPT-Image-30-mar-2026-09_58_44-a.m-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30100011/ChatGPT-Image-30-mar-2026-09_58_44-a.m-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/30100011/ChatGPT-Image-30-mar-2026-09_58_44-a.m.jpg 1536w" data-eio="l" />				
					
					análisis				
Tendencias de los agentes de IA en 2026: el 95% de la atención al cliente será automatizada
					30 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-768x432.jpeg" class="card-responsive-img fit-img" alt="Panel sobre automatización inteligente en Forbes IA Total Disruption, con representantes de IBM, EY Argentina y Botmaker en el Four Seasons de Buenos Aires." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-768x432.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-1280x720.jpeg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-156x88.jpeg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-1536x864.jpeg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-640x360.jpeg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-1024x576.jpeg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-1040x585.jpeg 1040w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09-lq.jpeg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/27083852/WhatsApp-Image-2026-03-27-at-08.37.09.jpeg 1600w" data-eio="l" />				
					
					FORBES IA Disruption				
Automatización inteligente: por qué la próxima ventaja no estará en tener agentes, sino en saber gobernarlos
					27 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-768x432.jpeg" class="card-responsive-img fit-img" alt="Panel sobre IA en empresas en Forbes IA Disruption, con cinco expositores sobre el escenario frente al público en el Four Seasons de Buenos Aires." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-768x432.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-1280x720.jpeg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-156x88.jpeg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-1536x864.jpeg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-640x360.jpeg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-1024x576.jpeg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-1040x585.jpeg 1040w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04-lq.jpeg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/26141425/WhatsApp-Image-2026-03-26-at-14.14.04.jpeg 1600w" data-eio="l" />				
					
					FORBES IA Disruption				
IA + economía real: “No hay transformación digital sin transformación humana”
					26 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/20150944/58c2dfac-e9a6-4dbc-b362-9fbff9e98802-768x512.jpg" class="card-responsive-img fit-img" alt="Ilustración de seguridad de agentes de IA en una empresa, con un agente digital frente a un panel con escudo y candado, mientras un equipo supervisa sistemas y datos." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/20150944/58c2dfac-e9a6-4dbc-b362-9fbff9e98802-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/20150944/58c2dfac-e9a6-4dbc-b362-9fbff9e98802-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/20150944/58c2dfac-e9a6-4dbc-b362-9fbff9e98802-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/20150944/58c2dfac-e9a6-4dbc-b362-9fbff9e98802-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/20150944/58c2dfac-e9a6-4dbc-b362-9fbff9e98802-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/20150944/58c2dfac-e9a6-4dbc-b362-9fbff9e98802.jpg 1536w" data-eio="l" />				
					
					ANÁLISIS				
La nueva prioridad de la IA empresarial: cómo gobernar y securizar agentes autónomos antes de escalarlos
					23 Mar 2026				
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					<img width="768" height="384" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA-768x384.webp" class="card-responsive-img fit-img" alt="Imagen que muestra el auge de de interfaces con IA." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA-768x384.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA-156x78.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA.webp 800w" data-eio="l" />				
					
					análisis				
Predicciones para la IA en 2026: el fin del “googlear” y el auge de interfaces con IA
					18 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09131121/Confianza-en-el-uso-de-la-IA-768x512.jpg" class="card-responsive-img fit-img" alt="Trabajadores utilizando la IA en un ambiente laboral." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09131121/Confianza-en-el-uso-de-la-IA-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09131121/Confianza-en-el-uso-de-la-IA-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09131121/Confianza-en-el-uso-de-la-IA-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09131121/Confianza-en-el-uso-de-la-IA-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09131121/Confianza-en-el-uso-de-la-IA-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/09131121/Confianza-en-el-uso-de-la-IA.jpg 1300w" data-eio="l" />				
					
					análisis				
Confianza en el uso de la IA: Argentina supera la media global y proyecta más productividad
					13 Mar 2026				
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