Marketing & Sales

Marketing & Sales

				
					<img width="1620" height="1080" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1620x1080.jpg" class="responsive-img" alt="Innovación Digital 360 charló mano a mano con Mariana Verderame, Country Manager Cono Sur de ADSMOVIL." style="display: block;" decoding="async" fetchpriority="high" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04184039/LN-2025-09-04T133747.228.jpg 2000w" sizes="(max-width: 1620px) 100vw, 1620px" data-eio="l" />					
				
ENTREVISTAS
Mariana Verderame, de ADSMOVIL: “El retail media dejará de ser una tendencia y será el ABC de las campañas digitales"16 Sep 2025
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					<img width="1620" height="1080" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1620x1080.jpg" class="responsive-img" alt="Marcos Pueyrredon (VTEX &amp; eCommerce Institute) charló mano a mano con Innovación Digital 360." style="display: block;" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/04164101/LN-2025-09-04T114046.239.jpg 2000w" sizes="(max-width: 1620px) 100vw, 1620px" data-eio="l" />					
				
ENTREVISTAS
Marcos Pueyrredon, de VTEX: "La IA aumentada va a ser más disruptiva que lo que fue Internet en 1999"11 Sep 2025
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					<img width="768" height="509" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg" class="card-responsive-img fit-img" alt="El modelo Flywheel propone un círculo virtuoso donde cada interacción retroalimenta la siguiente, generando fidelidad y recomendación, y haciendo estos modelos más robustos y sostenibles en el tiempo." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1087x720.jpg 1087w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-133x88.jpg 133w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1024x678.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli.jpg 1280w" data-eio="l" />				
					
					Ecommerceday				
Del funnel al Flywheel, un cambio de paradigma en la forma de atraer, interactuar y fidelizar clientes
					09 Sep 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-768x512.jpg" class="card-responsive-img fit-img" alt="Enio Garbin, LATAM Retail &amp; CPG Business Development en Amazon" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1081x720.jpg 1081w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1536x1023.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h.jpg 1599w" data-eio="l" />				
					
					Ecommerce day				
Del carrito al algoritmo: el e-commerce entra en una nueva era de personalización masiva
					05 Sep 2025				
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					<img width="998" height="625" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou.jpg" class="responsive-img" alt="Pulpou" style="display: block;" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou.jpg 998w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou-768x481.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou-141x88.jpg 141w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou-lq.jpg 30w" sizes="(max-width: 998px) 100vw, 998px" data-eio="l" />					
				
ENTREVISTAS
Gabriel Pasqualini, de Pulpou: “La competencia desleal daña muchísimo el nivel de ventas de la marca y los distribuidores online”04 Sep 2025
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					<img width="768" height="576" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-768x576.jpeg" class="card-responsive-img fit-img" alt="Cómo la “Inteligencia Artificial aumentada” transforma al e-Commerce en la Argentina" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-768x576.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-960x720.jpeg 960w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-1440x1080.jpeg 1440w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-1536x1152.jpeg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-117x88.jpeg 117w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-1024x768.jpeg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-lq.jpeg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09.jpeg 1600w" data-eio="l" />				
					
					Ecommerce day				
Cómo la “IA aumentada” transforma al e-Commerce en la Argentina
					02 Sep 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-768x512.jpg" class="card-responsive-img fit-img" alt="KANTAR aplica IA en investigación cualitativa con herramientas propias que optimizan el análisis" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/31222131/woman-accountant-or-bookkeeper-use-calculator-for-2025-01-10-07-01-54-utc-lq.jpg 30w" data-eio="l" />				
					
					especiales				
IA en investigación cualitativa: soluciones para acelerar el análisis y ganar profundidad
					06 Ago 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg" class="card-responsive-img fit-img" alt="La IA en el turismo transforma la forma de viajar y obliga a las empresas a repensar su estrategia de marketing digital." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-lq.jpg 30w" data-eio="l" />				
					
					ANÁLISIS				
El avance de la IA en el turismo: cómo impacta en el consumo y en las estrategias digitales
					25 Jul 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Experiencia al cliente" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-1079x720.jpg 1079w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-1619x1080.jpg 1619w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-2048x1366.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/03143120/happy-young-people-buying-new-smartphone-in-mobile-2025-03-15-04-45-30-utc-lq.jpg 30w" data-eio="l" />				
					
					Columnistas				
La atención invisible: el futuro de la experiencia del cliente en la era de la IA
					04 Jul 2025				
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					<img width="768" height="511" src="https://img.innovaciondigital360.com/wp-content/uploads/2021/12/28184123/analisis-de-los-datos-768x511.jpg" class="card-responsive-img fit-img" alt="análisis de los datos" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2021/12/28184123/analisis-de-los-datos-768x511.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2021/12/28184123/analisis-de-los-datos-1081x720.jpg 1081w, https://img.innovaciondigital360.com/wp-content/uploads/2021/12/28184123/analisis-de-los-datos-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2021/12/28184123/analisis-de-los-datos.jpg 1200w" data-eio="l" />				
					
					Especiales				
Análisis de datos: Concepto, metodología y técnicas
					23 Jun 2025				
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