Consumo Masivo

				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-768x512.jpg" class="card-responsive-img fit-img" alt="Big Data en consumo masivo: cómo las marcas argentinas optimizan demanda, precios y distribución" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/04/ChatGPT-Image-21-abr-2026-02_11_48-p.m.jpg 1536w" data-eio="l" />				
					
					especiales				
Big Data en consumo masivo: cómo las marcas argentinas optimizan demanda, precios y distribución
					21 Abr 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-768x432.jpg" class="card-responsive-img fit-img" alt="Magdalena González Victorica, ejecutiva de Arcos Dorados, en un entorno corporativo vinculado a la transformación digital" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male.jpg 1920w" data-eio="l" />				
					
					CIO Profile				
Magdalena González Victorica, la estratega detrás de la transformación digital de McDonald's en la región
					19 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey-768x512.jpg" class="card-responsive-img fit-img" alt="Owen Dempsey, ex ejecutivo de AB InBev y líder de la transformación digital de Quilmes, en retrato corporativo con fondo neutro" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Owen-Dempsey.jpg 800w" data-eio="l" />				
					
					CIO Profile				
Owen Dempsey: El arquitecto de la transformación digital de Cervecería y Maltería Quilmes
					06 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-768x432.jpg" class="card-responsive-img fit-img" alt="Imagen de Federico Viola, CIO del Grupo Ayudín." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/05/Federico-Viola.jpg 990w" data-eio="l" />				
					
					cio profile				
Federico Viola: el economista que se enamoró de la tecnología y ahora construye la IT de Grupo Ayudín desde cero
					03 Mar 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-768x432.jpg" class="card-responsive-img fit-img" alt="Alexander González, CIO y CTO de Supermayorista Vital." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-1040x585.jpg 1040w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/Alexander-Gonzalez.jpg 1672w" data-eio="l" />				
					
					cio profile				
Alexander González: el ingeniero que transformó al mayor mayorista de alimentos de Argentina en una empresa data-driven y ahorró US$ 35 millones
					03 Mar 2026				
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					<img width="768" height="403" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg" class="card-responsive-img fit-img" alt="La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-768x403.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-156x82.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-1024x538.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/07000412/IA-en-la-industria-de-bienes-de-consumo.jpg 1200w" data-eio="l" />				
					
					informe				
La IA en la industria de bienes de consumo marca un giro estratégico ante la presión económica
					12 Dic 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg" class="card-responsive-img fit-img" alt="La IA en el turismo transforma la forma de viajar y obliga a las empresas a repensar su estrategia de marketing digital." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-lq.jpg 30w" data-eio="l" />				
					
					ANÁLISIS				
El avance de la IA en el turismo: cómo impacta en el consumo y en las estrategias digitales
					25 Jul 2025				
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					<img width="768" height="344" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-768x344.jpg" class="card-responsive-img fit-img" alt="Santiago Piccaluga y el caso de Cervecería y Maltería Quilmes" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-768x344.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-1280x574.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-1920x861.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-1536x689.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-2048x919.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-156x70.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-1024x459.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/06/12002025/Screenshot_20250611_123500_YouTube1-lq.jpg 30w" data-eio="l" />				
					
					La naciÓN				
Inteligencia artificial en consumo masivo: la transformación de Cervecería y Maltería Quilmes
					17 Jun 2025				
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					<img width="768" height="470" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-768x470.jpg" class="card-responsive-img fit-img" alt="Juan Damia 2 (1)" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-768x470.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-1176x720.jpg 1176w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-1764x1080.jpg 1764w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-1536x940.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-2048x1254.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-144x88.jpg 144w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-1024x627.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/05173158/Juan-Damia-2-1-scaled-e1738773133876.jpg 1000w" data-eio="l" />				
					
					Entrevistas				
CSA Latam y L'Oréal extienden su alianza: más datos, innovación y crecimiento
					05 Feb 2025				
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					<img width="768" height="576" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/07/18214929/SDXL_09_Generates_a_hyperrealistic_image_of_an_android_robot_c_0-1-768x576.jpg" class="card-responsive-img fit-img" alt="Robot doméstico" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/07/18214929/SDXL_09_Generates_a_hyperrealistic_image_of_an_android_robot_c_0-1-768x576.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/18214929/SDXL_09_Generates_a_hyperrealistic_image_of_an_android_robot_c_0-1-960x720.jpg 960w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/18214929/SDXL_09_Generates_a_hyperrealistic_image_of_an_android_robot_c_0-1-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/18214929/SDXL_09_Generates_a_hyperrealistic_image_of_an_android_robot_c_0-1.jpg 1280w" data-eio="l" />				
					
					especiales				
Robot doméstico: ¿será el próximo fenómeno tecnológico?
					18 Jul 2024				
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