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Empresas

La inversión en tecnología aparece como un factor central para sostener su lugar en el mercado

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Las empresas familiares aumentan su inversión en tecnología para sostener su competitividad

07 Nov 2025

				
					<img width="768" height="394" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-768x394.jpg" class="card-responsive-img fit-img" alt="Claudio Muller, de AVEVA: “En Argentina vemos un creciente interés por soluciones tecnológicas que optimicen la eficiencia operativa&quot;" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-768x394.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-1280x657.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-1920x986.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-1536x789.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-2048x1052.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-156x80.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-1024x526.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/06174535/20251022_130752-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					entrevistas				
Claudio Muller, de AVEVA: “En Argentina vemos un creciente interés por soluciones tecnológicas que optimicen la eficiencia operativa"
					06 Nov 2025				
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					<img width="500" height="281" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/05130650/Salesforce-AI-Research.webp" class="card-responsive-img fit-img" alt="Salesforce AI Research presentó innovaciones que combinan simulación, evaluación comparativa y calidad de datos." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/11/05130650/Salesforce-AI-Research.webp 500w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/05130650/Salesforce-AI-Research-156x88.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/11/05130650/Salesforce-AI-Research-lq.webp 30w" sizes="(max-width: 500px) 100vw, 500px" data-eio="l" />				
					
					ANÁLISIS				
Salesforce AI Research lanza herramientas para medir y mejorar el desempeño de los agentes de IA
					05 Nov 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-768x432.jpg" class="card-responsive-img fit-img" alt="Alucinaciones de IA: Cuando la IA se equivoca: errores que ya cuestan millones y ponen en jaque la confianza empresarial" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/31103538/steve-johnson-_0iV9LmPDn0-unsplash-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Columnas de opinión				
Cuando la IA se equivoca: errores que ya cuestan millones y ponen en jaque la confianza empresarial
					31 Oct 2025				
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					<img width="768" height="344" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-768x344.jpeg" class="card-responsive-img fit-img" alt="Marcelo Espejo" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-768x344.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-156x70.jpeg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-1024x459.jpeg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57-lq.jpeg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/30102748/WhatsApp-Image-2025-10-23-at-13.02.57.jpeg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
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Marcelo Espejo, de Prometeo: "La aceleración en la innovación va a representar un desafío importante"
					30 Oct 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20114441/Extorsiones-por-ataques-de-ransomware-768x432.jpg" class="card-responsive-img fit-img" alt="Las extorsiones por ataques de ransomware afectan cada vez más a empresas en Latinoamérica, con pérdidas millonarias y semanas de inactividad." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20114441/Extorsiones-por-ataques-de-ransomware-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20114441/Extorsiones-por-ataques-de-ransomware-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20114441/Extorsiones-por-ataques-de-ransomware-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20114441/Extorsiones-por-ataques-de-ransomware-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20114441/Extorsiones-por-ataques-de-ransomware.jpg 990w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					informe				
¿Están preparadas las empresas latinoamericanas para frenar las extorsiones por ataques de ransomware?
					27 Oct 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/05/23050655/shutterstock_2482854769-768x512.jpg" class="card-responsive-img fit-img" alt="Un ejecutivo sostiene una proyección digital con la palabra “AI” en el centro, representando la responsabilidad tecnológica y la ética en la innovación empresarial." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/05/23050655/shutterstock_2482854769-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/23050655/shutterstock_2482854769-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/23050655/shutterstock_2482854769-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/23050655/shutterstock_2482854769.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
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Responsabilidad tecnológica: ética en la innovación empresarial
					23 Oct 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-768x432.jpg" class="card-responsive-img fit-img" alt="Chief IA Officer: el rol estratégico para liderar con inteligencia artificial." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/20113507/Chief-IA-Officer-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					IA				
Por qué el Chief IA Officer se volvió clave en los directorios que apuestan por la inteligencia artificial
					22 Oct 2025				
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					<img width="768" height="576" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-768x576.jpg" class="card-responsive-img fit-img" alt="Ernestina Cattaneo y el modelo de negocio de Certronic." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-768x576.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-960x720.jpg 960w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-1440x1080.jpg 1440w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-1536x1152.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-117x88.jpg 117w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-1024x768.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/10/17112832/IMG-20251016-WA0011.jpg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					entrevistas				
Ernestina Cattaneo, de Certronic: “El equilibrio llega cuando la innovación se nota menos y los resultados se notan más”
					21 Oct 2025				
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