Marketing & Sales

				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-768x512.jpg" class="card-responsive-img fit-img" alt="State of marketing." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-scaled-e1722544111361.jpg 1000w" data-eio="l" />				
					
					Informe				
State of Marketing: ¿cómo los profesionales de marketing integran la IA?
					01 Ago 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Cuáles son las prioridades de los CMOs" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-e1721159284530.jpg 1000w" data-eio="l" />				
					
					Latinoamérica				
Cuáles son las nuevas prioridades de los CMOs y por qué
					16 Jul 2024				
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					<img width="768" height="480" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation-768x480.jpg" class="card-responsive-img fit-img" alt="Marketing Automation" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation-768x480.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation-1152x720.jpg 1152w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation.jpg 1200w" data-eio="l" />				
					
					Martech				
Marketing Automation: qué es y cómo funcionan sus herramientas
					20 May 2024				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-768x432.webp" class="card-responsive-img fit-img" alt="RevOps" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-768x432.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-1280x720.webp 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-156x88.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-1536x864.webp 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-640x360.webp 640w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps.webp 1920w" data-eio="l" />				
					
					Análisis				
RevOps: cómo alinear el marketing, las ventas y la atención al cliente
					07 May 2024				
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					<img width="768" height="482" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/11150938/Steve-Hammond-EVP-y-GM-de-Salesforce-Marketing-Cloud-1-768x482.jpeg" class="card-responsive-img fit-img" alt="Steve Hammond, EVP y GM de Salesforce Marketing Cloud." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/11150938/Steve-Hammond-EVP-y-GM-de-Salesforce-Marketing-Cloud-1-768x482.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/11150938/Steve-Hammond-EVP-y-GM-de-Salesforce-Marketing-Cloud-1-1148x720.jpeg 1148w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/11150938/Steve-Hammond-EVP-y-GM-de-Salesforce-Marketing-Cloud-1-lq.jpeg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/11150938/Steve-Hammond-EVP-y-GM-de-Salesforce-Marketing-Cloud-1.jpeg 1156w" data-eio="l" />				
					
					Negocios				
En qué consiste la última integración entre Salesforce y Whatsapp
					11 Abr 2024				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-768x432.jpg" class="card-responsive-img fit-img" alt="Aplicación de chatbots AI en empresas" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-2048x1152.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/07154656/chatbot-conversation-on-laptop-screen-app-interfac-2023-11-27-05-28-08-utc-scaled-lq.jpg 30w" data-eio="l" />				
					
Cómo aprovechar al máximo los bots de atención al cliente
					07 Mar 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/01/17151310/Jorge-Lukowski-Director-Global-de-Marketing-y-Comunicacion-Version-2-768x512.jpg" class="card-responsive-img fit-img" alt="Jorge Lukowski &#8211; Director Global de Marketing y Comunicación &#8211; Versión 2" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/01/17151310/Jorge-Lukowski-Director-Global-de-Marketing-y-Comunicacion-Version-2-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/17151310/Jorge-Lukowski-Director-Global-de-Marketing-y-Comunicacion-Version-2-1081x720.jpg 1081w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/17151310/Jorge-Lukowski-Director-Global-de-Marketing-y-Comunicacion-Version-2-1536x1023.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/17151310/Jorge-Lukowski-Director-Global-de-Marketing-y-Comunicacion-Version-2-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/17151310/Jorge-Lukowski-Director-Global-de-Marketing-y-Comunicacion-Version-2.jpg 1600w" data-eio="l" />				
					
Cómo lograr campañas de marca empleadora disruptivas apoyándose un 100% en la IA
					17 Ene 2024				
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					<img width="768" height="513" src="https://img.innovaciondigital360.com/wp-content/uploads/2023/12/28155951/online-marketing-2023-11-27-04-58-41-utc-768x513.jpg" class="card-responsive-img fit-img" alt="Marketing digital." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2023/12/28155951/online-marketing-2023-11-27-04-58-41-utc-768x513.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2023/12/28155951/online-marketing-2023-11-27-04-58-41-utc-1079x720.jpg 1079w, https://img.innovaciondigital360.com/wp-content/uploads/2023/12/28155951/online-marketing-2023-11-27-04-58-41-utc-1618x1080.jpg 1618w, https://img.innovaciondigital360.com/wp-content/uploads/2023/12/28155951/online-marketing-2023-11-27-04-58-41-utc-1536x1025.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2023/12/28155951/online-marketing-2023-11-27-04-58-41-utc-2048x1367.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2023/12/28155951/online-marketing-2023-11-27-04-58-41-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2023/12/28155951/online-marketing-2023-11-27-04-58-41-utc-scaled-e1703775605531.jpg 1200w" data-eio="l" />				
					
					Tecnologías				
Definitivamente, la IA está cambiando el marketing y así es como lo está haciendo
					28 Dic 2023				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2023/11/23200759/influencer--768x512.jpg" class="card-responsive-img fit-img" alt="influencer" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2023/11/23200759/influencer--768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2023/11/23200759/influencer--1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2023/11/23200759/influencer--lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2023/11/23200759/influencer-.jpg 1280w" data-eio="l" />				
					
Así es la manera en la que la IA nutre a los perfiles creativos
					23 Nov 2023				
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					<img width="768" height="538" src="https://img.innovaciondigital360.com/wp-content/uploads/2023/10/25215651/AZ-profile-pic-768x538.jpg" class="card-responsive-img fit-img" alt="Ale Zuzenberg, co founder y director de Botmaker" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2023/10/25215651/AZ-profile-pic-768x538.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/25215651/AZ-profile-pic-1027x720.jpg 1027w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/25215651/AZ-profile-pic-1541x1080.jpg 1541w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/25215651/AZ-profile-pic-1536x1076.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/25215651/AZ-profile-pic-2048x1435.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/25215651/AZ-profile-pic-scaled-lq.jpg 30w" data-eio="l" />				
					
Ale Zuzenberg: “Las empresas deben estar preparadas para atender y vender a través de apps de mensajerías”
					25 Oct 2023				
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