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Turismo

Imagen de Fernando Broder, CIO de Assist Card.

cio profile

Fernando Broder: el contador que construyó la máquina tecnológica detrás de la mayor empresa de asistencia al viajero del mundo

04 Mar 2026

				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-768x512.jpg" class="card-responsive-img fit-img" alt="LN (1)" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1.jpg 2000w" data-eio="l" />				
					
					CIO Profile				
Gonzalo García Estebarena: el ingeniero que convirtió la inteligencia artificial en el motor de Despegar y ahora asume su timón
					03 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg" class="card-responsive-img fit-img" alt="La IA en el turismo transforma la forma de viajar y obliga a las empresas a repensar su estrategia de marketing digital." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/07/14172134/asian-young-women-passenger-checking-depature-boar-2025-03-26-00-54-17-utc-lq.jpg 30w" data-eio="l" />				
					
					ANÁLISIS				
El avance de la IA en el turismo: cómo impacta en el consumo y en las estrategias digitales
					25 Jul 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Con la incorporación de inteligencia artificial generativa, la industria aérea enfrenta una revolución tecnológica que optimiza costos, eleva la eficiencia operativa y la experiencia del cliente." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/01/02132900/asian-woman-looking-out-airplane-window-during-fli-2024-05-24-18-59-11-utc.jpg 1000w" data-eio="l" />				
					
					Qué esperar				
Industria aérea: el impacto que podría tener la inteligencia artificial en las aerolíneas
					02 Ene 2025				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/04155237/azulbeachnegril_exterior_1_1-768x432.jpg" class="card-responsive-img fit-img" alt="Despegar integrará su asistente de inteligencia artificial, SOFIA, en los servicios de Karisma Hotels &amp; Resorts" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/12/04155237/azulbeachnegril_exterior_1_1-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/04155237/azulbeachnegril_exterior_1_1-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/04155237/azulbeachnegril_exterior_1_1-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/04155237/azulbeachnegril_exterior_1_1-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/12/04155237/azulbeachnegril_exterior_1_1.jpg 1000w" data-eio="l" />				
					
					ÚLtimas novedades				
Despegar anuncia su primera asociación de SaaS con una reconocida cadena hotelera: de qué se trata
					04 Dic 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/01/23135710/serious-lady-working-with-documents-at-the-hotel-2023-11-27-05-21-15-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Computadora - Reserva de hotel - homeoffice" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/01/23135710/serious-lady-working-with-documents-at-the-hotel-2023-11-27-05-21-15-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/23135710/serious-lady-working-with-documents-at-the-hotel-2023-11-27-05-21-15-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/23135710/serious-lady-working-with-documents-at-the-hotel-2023-11-27-05-21-15-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/23135710/serious-lady-working-with-documents-at-the-hotel-2023-11-27-05-21-15-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/23135710/serious-lady-working-with-documents-at-the-hotel-2023-11-27-05-21-15-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/23135710/serious-lady-working-with-documents-at-the-hotel-2023-11-27-05-21-15-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/23135710/serious-lady-working-with-documents-at-the-hotel-2023-11-27-05-21-15-utc-scaled-e1706014654638.jpg 1000w" data-eio="l" />				
					
					Ciberseguridad				
Qué porcentaje de usuarios cae en estafas online buscando ofertas de viaje
					23 Ene 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/01/22194709/happy-couple-in-beach-clothing-making-reservation-2024-01-18-18-26-51-utc-768x512.jpeg" class="card-responsive-img fit-img" alt="Turismo - Hoteles - Viajes - Reservas" sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/01/22194709/happy-couple-in-beach-clothing-making-reservation-2024-01-18-18-26-51-utc-768x512.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/22194709/happy-couple-in-beach-clothing-making-reservation-2024-01-18-18-26-51-utc-1080x720.jpeg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/22194709/happy-couple-in-beach-clothing-making-reservation-2024-01-18-18-26-51-utc-1620x1080.jpeg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/22194709/happy-couple-in-beach-clothing-making-reservation-2024-01-18-18-26-51-utc-1536x1024.jpeg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/22194709/happy-couple-in-beach-clothing-making-reservation-2024-01-18-18-26-51-utc-2048x1365.jpeg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/22194709/happy-couple-in-beach-clothing-making-reservation-2024-01-18-18-26-51-utc-scaled-lq.jpeg 30w" data-eio="l" />				
					
					Ciberseguridad				
Consejos (que pocos saben) para reservar hoteles y viajes de forma segura
					22 Ene 2024				
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					<img width="768" height="513" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/01/12143858/businesscouple-at-the-travel-agency-office-2023-11-27-05-18-01-utc-768x513.jpg" class="card-responsive-img fit-img" alt="Agencia de turismo." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/01/12143858/businesscouple-at-the-travel-agency-office-2023-11-27-05-18-01-utc-768x513.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/12143858/businesscouple-at-the-travel-agency-office-2023-11-27-05-18-01-utc-1079x720.jpg 1079w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/12143858/businesscouple-at-the-travel-agency-office-2023-11-27-05-18-01-utc-1618x1080.jpg 1618w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/12143858/businesscouple-at-the-travel-agency-office-2023-11-27-05-18-01-utc-1536x1025.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/12143858/businesscouple-at-the-travel-agency-office-2023-11-27-05-18-01-utc-2048x1367.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/01/12143858/businesscouple-at-the-travel-agency-office-2023-11-27-05-18-01-utc-scaled-lq.jpg 30w" data-eio="l" />				
					
					Un cambio de paradigma				
Cómo inciden las tecnologías de la información en el crecimiento del sector turístico
					12 Ene 2024				
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					<img width="768" height="530" src="https://img.innovaciondigital360.com/wp-content/uploads/2023/10/10160050/mature-businessman-with-smartphone-in-a-hotel-room-2022-02-02-05-06-54-utc-1-768x530.jpg" class="card-responsive-img fit-img" alt="Mature businessman with smartphone in a hotel room." sizes="auto, (min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" loading="lazy" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2023/10/10160050/mature-businessman-with-smartphone-in-a-hotel-room-2022-02-02-05-06-54-utc-1-768x530.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/10160050/mature-businessman-with-smartphone-in-a-hotel-room-2022-02-02-05-06-54-utc-1-1043x720.jpg 1043w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/10160050/mature-businessman-with-smartphone-in-a-hotel-room-2022-02-02-05-06-54-utc-1-1564x1080.jpg 1564w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/10160050/mature-businessman-with-smartphone-in-a-hotel-room-2022-02-02-05-06-54-utc-1-1536x1061.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/10160050/mature-businessman-with-smartphone-in-a-hotel-room-2022-02-02-05-06-54-utc-1-2048x1414.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2023/10/10160050/mature-businessman-with-smartphone-in-a-hotel-room-2022-02-02-05-06-54-utc-1-scaled-lq.jpg 30w" data-eio="l" />				
					
					Ciberseguridad				
Los detalles del último gran ataque de malware al sector turístico
					05 Oct 2023				
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