marketing

Especiales
Análisis de datos: Concepto, metodología y técnicas

23 Jun 2025
				
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-768x512.jpg" class="card-responsive-img fit-img" alt="Temor de quedarse afuera de la AI Generativa en marketing y publicidad" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/05/29160552/AI-generativa-en-marketing-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					análisis				
Lo que piensan los líderes del marketing sobre la inteligencia artificial generativa
					06 Jun 2025				
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					<img width="768" height="448" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/28111359/NFT-2-768x448.jpg" class="card-responsive-img fit-img" alt="NFT Marketing" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/02/28111359/NFT-2-768x448.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/28111359/NFT-2-151x88.jpg 151w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/28111359/NFT-2-1024x597.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/28111359/NFT-2-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/02/28111359/NFT-2.jpg 1200w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Especiales				
NFT Marketing: cómo convertir tokens digitales en una poderosa estrategia de marca
					28 Feb 2025				
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					<img width="768" height="519" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/11/15150849/the-creative-process-2024-09-18-01-32-24-utc-768x519.jpg" class="card-responsive-img fit-img" alt="Cómo la IA impacta en el proceso creativo." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/11/15150849/the-creative-process-2024-09-18-01-32-24-utc-768x519.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/11/15150849/the-creative-process-2024-09-18-01-32-24-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/11/15150849/the-creative-process-2024-09-18-01-32-24-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Una nueva era				
Proceso creativo: los principales desafíos que enfrenta la publicidad con la Inteligencia Artificial
					15 Nov 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/10/24163732/captivating-sounds-redheaded-man-promotes-a-new-m-2023-11-27-05-34-02-utc-768x512.jpg" class="card-responsive-img fit-img" alt="CSA, una firma líder en ciencia de datos y consultoría, parte del Grupo Havas, presentó las últimas tendencias en anuncios personalizados digitales." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/10/24163732/captivating-sounds-redheaded-man-promotes-a-new-m-2023-11-27-05-34-02-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/10/24163732/captivating-sounds-redheaded-man-promotes-a-new-m-2023-11-27-05-34-02-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/10/24163732/captivating-sounds-redheaded-man-promotes-a-new-m-2023-11-27-05-34-02-utc.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Las últimas novedades				
Anuncios personalizados impulsados por IA: lo que debés saber en 2025
					24 Oct 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-768x512.jpg" class="card-responsive-img fit-img" alt="State of marketing." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/08/01222812/digital-marketing-strategy-2023-11-27-04-59-40-utc-scaled-e1722544111361.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Informe				
State of Marketing: ¿cómo los profesionales de marketing integran la IA?
					01 Ago 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Cuáles son las prioridades de los CMOs" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/07/16214819/busy-marketing-manager-working-with-papers-2023-11-27-05-13-07-utc-e1721159284530.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Latinoamérica				
Cuáles son las nuevas prioridades de los CMOs y por qué
					16 Jul 2024				
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					<img width="768" height="480" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation-768x480.jpg" class="card-responsive-img fit-img" alt="Marketing Automation" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation-768x480.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation-1152x720.jpg 1152w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/05/17073222/Marketing-Automation.jpg 1200w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Martech				
Marketing Automation: qué es y cómo funcionan sus herramientas
					20 May 2024				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-768x432.webp" class="card-responsive-img fit-img" alt="RevOps" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-768x432.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-1280x720.webp 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-156x88.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-1536x864.webp 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-640x360.webp 640w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/01234806/RevOps.webp 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Análisis				
RevOps: cómo alinear el marketing, las ventas y la atención al cliente
					07 May 2024				
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