Industria 4.0

Marcos Pueyrredon (VTEX & eCommerce Institute) charló mano a mano con Innovación Digital 360.

ENTREVISTAS

Marcos Pueyrredon, de VTEX: "La IA aumentada va a ser más disruptiva que lo que fue Internet en 1999"

11 Sep 2025

				
					<img width="768" height="509" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg" class="card-responsive-img fit-img" alt="El modelo Flywheel propone un círculo virtuoso donde cada interacción retroalimenta la siguiente, generando fidelidad y recomendación, y haciendo estos modelos más robustos y sostenibles en el tiempo." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-768x509.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1087x720.jpg 1087w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-133x88.jpg 133w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-1024x678.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/09102106/Flywheel-inteligencia-artificial-Ian-Lautaro-Munoz-Pederzoli.jpg 1280w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Ecommerceday				
Del funnel al Flywheel, un cambio de paradigma en la forma de atraer, interactuar y fidelizar clientes
					09 Sep 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-768x512.jpg" class="card-responsive-img fit-img" alt="Enio Garbin, LATAM Retail &amp; CPG Business Development en Amazon" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1081x720.jpg 1081w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1536x1023.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05175308/54761014787_3bfbd51c4a_h.jpg 1599w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Ecommerce day				
Del carrito al algoritmo: el e-commerce entra en una nueva era de personalización masiva
					05 Sep 2025				
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					<img width="998" height="625" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou.jpg" class="responsive-img" alt="Pulpou" style="display: block;" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou.jpg 998w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou-768x481.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou-141x88.jpg 141w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/05182704/bigwp-Gabriel-PasqualiniCEOPulpou-lq.jpg 30w" sizes="(max-width: 998px) 100vw, 998px" data-eio="l" />					
				
ENTREVISTAS
Gabriel Pasqualini, de Pulpou: “La competencia desleal daña muchísimo el nivel de ventas de la marca y los distribuidores online”04 Sep 2025
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					<img width="768" height="509" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-768x509.jpg" class="card-responsive-img fit-img" alt="Las tendencias globales de talento trazan el camino para convertir la transformación digital en un proceso humano, medible y con impacto real." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-768x509.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-1086x720.jpg 1086w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-1628x1080.jpg 1628w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-1536x1019.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-2048x1358.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-133x88.jpg 133w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-1024x679.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/29213107/architect-and-interior-designer-develop-low-carbon-2025-01-09-01-03-39-utc-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					informe				
Las tendencias globales de talento que marcan el futuro: inteligencia artificial, cultura digital y roles en transformación
					03 Sep 2025				
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					<img width="768" height="576" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-768x576.jpeg" class="card-responsive-img fit-img" alt="Cómo la “Inteligencia Artificial aumentada” transforma al e-Commerce en la Argentina" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-768x576.jpeg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-960x720.jpeg 960w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-1440x1080.jpeg 1440w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-1536x1152.jpeg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-117x88.jpeg 117w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-1024x768.jpeg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09-lq.jpeg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/09/02173752/WhatsApp-Image-2025-08-29-at-16.54.09.jpeg 1600w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					Ecommerce day				
Cómo la “IA aumentada” transforma al e-Commerce en la Argentina
					02 Sep 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Prioridades bancarias en tecnología: foco en clientes, protección y modernización" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/22213003/closeup-woman-holding-the-wallet-and-withdrawing-t-2024-10-21-02-07-16-utc-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					encuesta				
Lo que piensan 424 líderes financieros sobre las verdaderas prioridades bancarias en tecnología
					27 Ago 2025				
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					<img width="768" height="513" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/08/25151438/eDay-Argentina-2025-768x513.jpg" class="card-responsive-img fit-img" alt="eCommerce Day Argentina 2025" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/08/25151438/eDay-Argentina-2025-768x513.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/25151438/eDay-Argentina-2025-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/25151438/eDay-Argentina-2025-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/25151438/eDay-Argentina-2025.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					EVENTO CACE 2025				
Cuenta regresiva: se acerca el eCommerce Day Argentina 2025, el gran encuentro de la industria digital
					25 Ago 2025				
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					<img width="768" height="509" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-768x509.jpg" class="card-responsive-img fit-img" alt="Tablet con hologramas que simbolizan la seguridad electrónica." decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-768x509.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-1086x720.jpg 1086w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-1629x1080.jpg 1629w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-1536x1019.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-2048x1358.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-133x88.jpg 133w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-1024x679.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/08/21171650/concepto-de-collage-de-control-de-calidad-estandar-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />				
					
					COLUMNA				
Oportunidades en crecimiento: una industria que apuesta a la innovación y la profesionalización
					21 Ago 2025				
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Banca y finanzas

Innovación en la banca

Banco de servicios financieros: cómo la IA transformará tu negocio

19 Sep 2024
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Eventos

Machine Learning

Eventos

Ecommerceday

Del funnel al Flywheel, un cambio de paradigma en la forma de atraer, interactuar y fidelizar clientes

09 Sep 2025
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Machine Learning

en profundidad

NLP: procesamiento de lenguaje natural en empresas

27 May 2025
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Industria 4.0

Marcos Pueyrredon, de VTEX: "La IA aumentada va a ser más disruptiva que lo que fue Internet en 1999"

Del funnel al Flywheel, un cambio de paradigma en la forma de atraer, interactuar y fidelizar clientes

Del carrito al algoritmo: el e-commerce entra en una nueva era de personalización masiva

Gabriel Pasqualini, de Pulpou: “La competencia desleal daña muchísimo el nivel de ventas de la marca y los distribuidores online”

Las tendencias globales de talento que marcan el futuro: inteligencia artificial, cultura digital y roles en transformación

Cómo la “IA aumentada” transforma al e-Commerce en la Argentina

Lo que piensan 424 líderes financieros sobre las verdaderas prioridades bancarias en tecnología

Cuenta regresiva: se acerca el eCommerce Day Argentina 2025, el gran encuentro de la industria digital

Oportunidades en crecimiento: una industria que apuesta a la innovación y la profesionalización

Archivo Newsletter

Banco de servicios financieros: cómo la IA transformará tu negocio

Del funnel al Flywheel, un cambio de paradigma en la forma de atraer, interactuar y fidelizar clientes

NLP: procesamiento de lenguaje natural en empresas

Código Rss

Código Rss