Álvaro Zaffaroni

Especialista en contenidos digitales para medios y marcas

Periodista especializado en innovación y tecnología. Especialista en la producción de contenido gráfico y redacción SEO para empresas tecnológicas.
				
					Artículos del autor				
			
					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/15155752/cropped-image-of-man-holding-speech-bubble-with-em-2023-11-27-05-32-22-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Email marketing" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/15155752/cropped-image-of-man-holding-speech-bubble-with-em-2023-11-27-05-32-22-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/15155752/cropped-image-of-man-holding-speech-bubble-with-em-2023-11-27-05-32-22-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/15155752/cropped-image-of-man-holding-speech-bubble-with-em-2023-11-27-05-32-22-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/15155752/cropped-image-of-man-holding-speech-bubble-with-em-2023-11-27-05-32-22-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/15155752/cropped-image-of-man-holding-speech-bubble-with-em-2023-11-27-05-32-22-utc-2048x1366.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/15155752/cropped-image-of-man-holding-speech-bubble-with-em-2023-11-27-05-32-22-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/15155752/cropped-image-of-man-holding-speech-bubble-with-em-2023-11-27-05-32-22-utc-scaled-e1713189484322.jpg 1000w" data-eio="l" />				
					
Cómo sacar el máximo potencial de una campaña de email marketing
					15 Abr 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05141811/senior-elderly-man-making-online-payments-using-la-2023-11-27-04-52-43-utc-768x512.jpg" class="card-responsive-img fit-img" alt="ecommerce- adultos mayores" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05141811/senior-elderly-man-making-online-payments-using-la-2023-11-27-04-52-43-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05141811/senior-elderly-man-making-online-payments-using-la-2023-11-27-04-52-43-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05141811/senior-elderly-man-making-online-payments-using-la-2023-11-27-04-52-43-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05141811/senior-elderly-man-making-online-payments-using-la-2023-11-27-04-52-43-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05141811/senior-elderly-man-making-online-payments-using-la-2023-11-27-04-52-43-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05141811/senior-elderly-man-making-online-payments-using-la-2023-11-27-04-52-43-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05141811/senior-elderly-man-making-online-payments-using-la-2023-11-27-04-52-43-utc-scaled-e1712319523648.jpg 1000w" data-eio="l" />				
					
					Inclusión				
E-commerce: cinco claves para mejorar la inclusión de adultos mayores y personas con discapacidad
					05 Abr 2024				
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					<img width="702" height="336" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05140721/Julian-Colombo-1-702x336-1.jpg" class="card-responsive-img fit-img" alt="N5 - Julián Colombo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05140721/Julian-Colombo-1-702x336-1.jpg 702w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/05140721/Julian-Colombo-1-702x336-1-lq.jpg 30w" data-eio="l" />				
					
Industria financiera: cuáles son las principales tendencias que impactarán al sector en 2024
					05 Abr 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/04135307/leader-of-team-2023-11-27-05-16-09-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Líderes IT" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/04135307/leader-of-team-2023-11-27-05-16-09-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/04135307/leader-of-team-2023-11-27-05-16-09-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/04135307/leader-of-team-2023-11-27-05-16-09-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/04135307/leader-of-team-2023-11-27-05-16-09-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/04135307/leader-of-team-2023-11-27-05-16-09-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/04135307/leader-of-team-2023-11-27-05-16-09-utc-scaled-lq.jpg 30w" data-eio="l" />				
					
					Informe				
El 90% de los líderes de TI dice que los problemas de integración obstaculizan la adopción de la IA
					04 Abr 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/03144827/corporate-portrait-of-a-multigenerational-working-2023-11-27-04-51-51-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Cultural Awarness" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/04/03144827/corporate-portrait-of-a-multigenerational-working-2023-11-27-04-51-51-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/03144827/corporate-portrait-of-a-multigenerational-working-2023-11-27-04-51-51-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/03144827/corporate-portrait-of-a-multigenerational-working-2023-11-27-04-51-51-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/03144827/corporate-portrait-of-a-multigenerational-working-2023-11-27-04-51-51-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/03144827/corporate-portrait-of-a-multigenerational-working-2023-11-27-04-51-51-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/03144827/corporate-portrait-of-a-multigenerational-working-2023-11-27-04-51-51-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/04/03144827/corporate-portrait-of-a-multigenerational-working-2023-11-27-04-51-51-utc-scaled-e1712148529639.jpg 1000w" data-eio="l" />				
					
					Empresas				
Cultural Awareness: de qué se trata y por qué es tan importante para el mercado IT
					03 Abr 2024				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-768x432.jpg" class="card-responsive-img fit-img" alt="Logística" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-1920x1080.jpg 1920w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-1536x863.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-2048x1151.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26150829/logistics-and-manufacture-storehouse-occupation-c-2023-11-27-05-04-08-utc-scaled-e1711462232760.jpg 1000w" data-eio="l" />				
					
					Industria				
Logística: Qué tecnologías marcarán el rumbo del sector en 2024
					26 Mar 2024				
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					<img width="768" height="433" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-768x433.jpg" class="card-responsive-img fit-img" alt="Bancos - Banco digital" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-768x433.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-1277x720.jpg 1277w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-1916x1080.jpg 1916w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-1536x866.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-2048x1155.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/26145334/women-banking-banking-finance-bank-atm-atm-ma-2023-11-27-05-13-59-utc-scaled-e1711461241594.jpg 1000w" data-eio="l" />				
					
					Nuevas preferencias				
El 75% de los latinos se cambiaría a un banco con mejores reconocimiento de sostenibilidad
					26 Mar 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/21143316/young-couple-in-consumer-electronics-store-looking-2023-11-27-04-51-42-utc-768x512.jpg" class="card-responsive-img fit-img" alt="electrónica de consumo" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/21143316/young-couple-in-consumer-electronics-store-looking-2023-11-27-04-51-42-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/21143316/young-couple-in-consumer-electronics-store-looking-2023-11-27-04-51-42-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/21143316/young-couple-in-consumer-electronics-store-looking-2023-11-27-04-51-42-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/21143316/young-couple-in-consumer-electronics-store-looking-2023-11-27-04-51-42-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/21143316/young-couple-in-consumer-electronics-store-looking-2023-11-27-04-51-42-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/21143316/young-couple-in-consumer-electronics-store-looking-2023-11-27-04-51-42-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/21143316/young-couple-in-consumer-electronics-store-looking-2023-11-27-04-51-42-utc-scaled-e1711028021754.jpg 1000w" data-eio="l" />				
					
					Industria				
Qué tendencias dominarán el mercado de electrónica de consumo en 2024
					21 Mar 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/15142909/team-of-dangerous-hackers-planning-a-big-cyber-att-2023-11-27-04-58-07-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Ciberseguridad - Ciberataque - Amenazas" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/15142909/team-of-dangerous-hackers-planning-a-big-cyber-att-2023-11-27-04-58-07-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/15142909/team-of-dangerous-hackers-planning-a-big-cyber-att-2023-11-27-04-58-07-utc-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/15142909/team-of-dangerous-hackers-planning-a-big-cyber-att-2023-11-27-04-58-07-utc-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/15142909/team-of-dangerous-hackers-planning-a-big-cyber-att-2023-11-27-04-58-07-utc-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/15142909/team-of-dangerous-hackers-planning-a-big-cyber-att-2023-11-27-04-58-07-utc-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/15142909/team-of-dangerous-hackers-planning-a-big-cyber-att-2023-11-27-04-58-07-utc-scaled-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/15142909/team-of-dangerous-hackers-planning-a-big-cyber-att-2023-11-27-04-58-07-utc-scaled-e1710509366104.jpg 1000w" data-eio="l" />				
					
					Ciberseguridad				
Qué son los Infostealers y cómo protegerse de sus ataques
					15 Mar 2024				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/11143153/every-planet-will-be-aligned-shot-of-a-group-of-p-2023-11-27-05-24-47-utc-768x512.jpg" class="card-responsive-img fit-img" alt="Cambio climático" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2024/03/11143153/every-planet-will-be-aligned-shot-of-a-group-of-p-2023-11-27-05-24-47-utc-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/11143153/every-planet-will-be-aligned-shot-of-a-group-of-p-2023-11-27-05-24-47-utc-1079x720.jpg 1079w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/11143153/every-planet-will-be-aligned-shot-of-a-group-of-p-2023-11-27-05-24-47-utc-1619x1080.jpg 1619w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/11143153/every-planet-will-be-aligned-shot-of-a-group-of-p-2023-11-27-05-24-47-utc-1536x1025.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/11143153/every-planet-will-be-aligned-shot-of-a-group-of-p-2023-11-27-05-24-47-utc-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2024/03/11143153/every-planet-will-be-aligned-shot-of-a-group-of-p-2023-11-27-05-24-47-utc-e1710163909257.jpg 1000w" data-eio="l" />				
					
					Soluciones				
Cambio climático: Las tendencias que darán forma a la tecnología sostenible en 2024
					11 Mar 2024				
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