Experiencia de Cliente

Experiencia de Cliente

				
					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-768x432.jpg" class="card-responsive-img fit-img" alt="Magdalena González Victorica, ejecutiva de Arcos Dorados, en un entorno corporativo vinculado a la transformación digital" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" fetchpriority="high" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-768x432.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1280x720.jpg 1280w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-156x88.jpg 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1536x864.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-640x360.jpg 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-1024x576.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/19140352/Male.jpg 1920w" data-eio="l" />				
					
					CIO Profile				
Magdalena González Victorica, la estratega detrás de la transformación digital de McDonald's en la región
					19 Mar 2026				
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					<img width="768" height="384" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA-768x384.webp" class="card-responsive-img fit-img" alt="Imagen que muestra el auge de de interfaces con IA." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA-768x384.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA-156x78.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/18122240/El-fin-del-googlear-y-el-auge-de-interfaces-con-IA.webp 800w" data-eio="l" />				
					
					análisis				
Predicciones para la IA en 2026: el fin del “googlear” y el auge de interfaces con IA
					18 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-768x512.jpg" class="card-responsive-img fit-img" alt="Claudia Castilla, Subgerente General de Tecnología y Procesos de Banco Provincia" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/06175123/9d5f3d7e-3ed2-45b2-b986-9f49fc047196.jpg 1536w" data-eio="l" />				
					
					CIO Profile				
Claudia Castilla y la transformación digital del Banco Provincia: el fenómeno detrás de Cuenta DNI
					09 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-768x512.jpg" class="card-responsive-img fit-img" alt="Juan Martín Sotuyo, CTO de PedidosYa, en una oficina corporativa tras liderar la transformación tecnológica y el Global Tech Hub en Latinoamérica." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/21141711/LN-2026-03-21T141553.358.jpg 2000w" data-eio="l" />				
					
					CIO Profile				
Juan Martín Sotuyo: el emprendedor que construyó pagos con QR en América Latina y ahora lidera la revolución tecnológica de PedidosYa
					03 Mar 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-768x512.jpg" class="card-responsive-img fit-img" alt="LN (1)" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-1024x682.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/03/02170403/LN-1.jpg 2000w" data-eio="l" />				
					
					CIO Profile				
Gonzalo García Estebarena: el ingeniero que convirtió la inteligencia artificial en el motor de Despegar y ahora asume su timón
					03 Mar 2026				
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					<img width="768" height="549" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-768x549.jpg" class="card-responsive-img fit-img" alt="La expansión del agentic commerce impulsa un modelo de compras mediado por asistentes de inteligencia artificial que recomiendan, comparan y ejecutan decisiones en nombre del usuario" sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-768x549.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1008x720.jpg 1008w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1512x1080.jpg 1512w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1536x1097.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-2048x1463.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-123x88.jpg 123w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-1024x732.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/19123107/medium-shot-woman-working-with-laptop-lq.jpg 30w" data-eio="l" />				
					
					columna de opinión				
¿Compradores en piloto automático? La revolución silenciosa del agentic commerce y el debate entre comodidad y control
					20 Ene 2026				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-768x512.jpg" class="card-responsive-img fit-img" alt="Robots humanoides analizan catálogos de productos en laptops dentro de una oficina de ecommerce, como agentes de ia en ecommerce que evalúan precios y disponibilidad." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34-lq.jpg 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/16101510/d88625b7-3886-43fe-a550-6e4a1586bc34.jpg 1536w" data-eio="l" />				
					
					ANÁLISIS				
Los agentes de IA ya están comprando por tus clientes (y tu ecommerce no lo sabe)
					19 Ene 2026				
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					<img width="768" height="432" src="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05124812/Andina-ART-768x432.webp" class="card-responsive-img fit-img" alt="La compañía adoptó agentes autónomos de Agentforce para agilizar la gestión de traslados médicos, un proceso crítico para más de 260.000 trabajadores." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05124812/Andina-ART-768x432.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05124812/Andina-ART-156x88.webp 156w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05124812/Andina-ART-640x360.webp 640w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05124812/Andina-ART-1024x576.webp 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05124812/Andina-ART-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2026/01/05124812/Andina-ART.webp 1200w" data-eio="l" />				
					
					análisis				
Cómo Andina ART logró un 95% menos de tiempo operativo con agentes de IA
					07 Ene 2026				
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					<img width="768" height="463" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/19100657/Agentforce-360-1-768x463.webp" class="card-responsive-img fit-img" alt="Agentforce 360 impulsa el trabajo con IA en Salesforce, con agentes más precisos, voz nativa y aplicaciones que mejoran ventas, servicio y TI." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/19100657/Agentforce-360-1-768x463.webp 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/19100657/Agentforce-360-1-146x88.webp 146w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/19100657/Agentforce-360-1-lq.webp 30w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/19100657/Agentforce-360-1.webp 780w" data-eio="l" />				
					
					herramientas				
Cómo funciona Agentforce 360, la propuesta de Salesforce para agentes de IA listos para el trabajo
					19 Dic 2025				
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					<img width="768" height="512" src="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-768x512.jpg" class="card-responsive-img fit-img" alt="Alumno usando el celular para interactuar con un chatbot educativo, con otros estudiantes utilizando computadoras en el fondo. Representa el uso de herramientas de IA para resolver consultas y apoyar el aprendizaje." sizes="(min-width: 1348px) 394px, (min-width: 992px) calc(26.19vw + 22px), (min-width: 600px) calc(50vw - 58px), calc(100vw - 34px)" decoding="async" srcset="https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-768x512.jpg 768w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-1080x720.jpg 1080w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-1620x1080.jpg 1620w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-1536x1024.jpg 1536w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-2048x1365.jpg 2048w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-132x88.jpg 132w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-1024x683.jpg 1024w, https://img.innovaciondigital360.com/wp-content/uploads/2025/12/09200737/ejecutivo-de-negocios-masculino-que-usa-la-tableta-digital-lq.jpg 30w" data-eio="l" />				
					
					especiales				
Chatbots en educación: qué hacen las instituciones y los desafíos de su implementación
					10 Dic 2025				
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